What is a Landing Page?
As the name itself clearly says that a landing page is a place where a potential customer lands after clicking through from an email, ad, or any other digital platform.
A landing page is the most powerful tool to convert visitors into leads and potential clients because a well-designed landing page with a specific goal can remove all the distractions and can get your visitor to take the action you want. “Be clear about your motive if you want your audience to get a clear look at your idea”
Why Landing page is different
After knowing about landing page many of you must be thinking that a homepage and a landing page serve the same purpose but that is not true, because a homepage is created for many purposes like informing visitors about your firm, your products, and services, your success stories, your contact information, etc.
But a landing page is a single-page website that is developed for a single purpose which is to push visitors to do a single action. The primary goal of a landing page is to generate more and more load and having this sole purpose makes the landing page quite different from the home page.
Benefits of Landing Page
Now some of you must be thinking about why one should develop a landing page while he can also take the audience directly to his homepage, so before discussing the tips for creating an impactful landing page I am going to tell you the benefits of the landing page.
- Landing pages are very beneficial for generating leads.
- It is the most effective promotional tool that can inform your organization easily.
- It directly supports your business goals
- Best way to collect data.
- With a landing page, you can increase your email list.
Tips to make impactful Landing Pages
Now we know what a landing page let us know about some things that we must keep in mind for making an impactful landing page.
Keep it Simple
As we have mentioned above that the sole purpose of a landing page is to generate leads thus it must be simple. If there will be too many choices or options so there will be too much distraction and high chances that a visitor will leave without making the desired action.
Thus it is necessary to identify your primary goal and your first step should be toward completing that action.
Keep it Beautiful
Often landing pages are the first impression of your brand, thus your landing page must look well designed and beautiful so that when someone comes on it so it can hold him there by attracting him.
Designing a beautiful and well-designed landing page is a difficult task thus I would suggest you go for a landing page template. These templates are created by professionals and you can even modify them according to your brand needs.
Keep it Distraction-free
If you ask me so I would say that it is the most important thing that you should keep in your mind while designing a landing page, people don’t want to fill in any unnecessary information so keep it goal centric.
For example, if you want to collect the data of people interested in buying apartments so that you can call them later for generating leads, so only ask them about their phone number and name, if you keep on asking for so much information like email addresses, location, age, occupation so there are high chances that they will leave without taking the desired action.
Thus it is necessary to keep it goal-oriented and distraction-free.
Keep it Responsive
Creating a responsive webpage is very important now that even google mentioned it in their latest update policy. Responsive webpages are those sites that can look good on every device of different sizes.
Today people have a huge variety of options to choose while purchasing a mobile phone, tablet, laptop, computer, etc, and not everyone is going to open your landing page on pc, most people use regular internet on their phones thus you must create a responsive website that can look good on every device.
Keep the Headlines Engaging
As we already know that a landing page is a one-page website so one of the most effective ways to inform your viewer about you in a few seconds is to write an engaging headline, not only this but headlines are very important for attracting consumers to your product because a catchy phrase or attractive headline is enough to take a hold on your customer.
Keep Photos and Videos
We all know that a picture is worth a thousand words, research shows that people can perceive images and symbols 100 times faster than text because for understanding a text one needs to read the whole document carefully but an image can tell us the whole story just by looking at it.
Thus if you want your consumer to gain insight about you in little time so there is no better option than posting images, and symbols videos on your landing page.
Landing pages are a very popular way of generating leads, but if you want to use it in a better way so you have to follow all the above steps and need to make a landing page that is goal oriented and has less distraction for potential customers.
About Coregenic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.