To generate better revenue you have to generate new leads.
What is Lead generation?
Before going deep into the topic and know about the tactics to generate leads for your business let us know what is lead generation and why it is important.
Every company starts with the vision to grow every day and become a leading industry at the global level, but what does a company need to make everyday progress? Yes, it is potential clients and lead generation is a process of converting your target audience that has shown interest in your product or service into potential consumers.
By applying a good lead generation strategy a marketing team can easily supply the report of a lot of interested people to the sales team which can keep your business growing continuously.
Why Lead Generation is important?
Now after knowing what lead generation is, let us get to the next question: why lead generation is important?
In simple and direct words lead generation is important for a company to generate potential customers besides it there are also other aspects like
For lead generation, one needs to advertise his product and service on various platforms which eventually increases brand awareness
Unlike other advertising methods, the Lead generation strategy focus only on those people who are looking for your product and services thus it helps to get quality customers.
By lead generation strategies you get to know about the people looking for your service thus, it saves a lot of time because here you need to talk to only interested people.
How to generate leads for your business
After knowing what is lead generation and why is it important, the next question comes on how to generate leads for your business. So now I am going to share some steps or ways that will help you to generate more and more leads:
Without any doubt, advertisement is the true companion of marketing, as long as there is business there is an advertisement to get leads for it. From pamphlets to like and share, the ways of advertisement changed over time but their motive remains the same that is generating more leads to generate more customers.
So it is right to say that advertising is the oldest and most effective way of generating new leads.
One of the most impactful lead generation strategies is to engage directly with your customers. There are various ways like emails, phone calls, text messages, etc, by which you can engage your lead directly. With this strategy, you can know about their queries easily and can tell them about your product and services effectively.
Direct engagement is the best way to earn consumers’ trust and build a healthy relationship.
Search Engine Optimization
We all know the importance of search engine optimization in digital marketing, it is that process that can take your website to the top of search engines like google and bing and by appearing on the top of your client search you can easily generate a generous amount of lead.
For getting a better SEO, you don’t need to spend a lot of money or hours searching but doing simple keyword research to determine the phrases your target audience will search to get the product or service you provide is enough.
After identifying the right keywords it will become easy for you to rank on Google, you can also take services from expert SEO providers.
Social Media Marketing
Social media is the biggest tool for generating leads, most people are scrolling social media for most of the day, thus your advertisement reflecting on social media can create a huge impact on your lead generation.
Various social media platforms provide special features for lead generation like Facebook ads, linked-in ads, Instagram promotions, etc, by using these features one can promote their brand effectively on social media.
Do you know the audience of which platform has double buying power as other web audiences? It is Linkedin. Linkedin is a business-centric social networking website which makes it the best as well as the most effective platform for generating leads, especially for B2-B businesses.
On linked in you can make connections with relevant industry leaders which can open new ways to generate business opportunities, besides it connecting with the members of your target audience, engaging them in creative posts or directly messaging them about your product and service are some other ways to generate leads of Linkedin
Referral from customers
Referrals from satisfied customers are one of the oldest and most effective ways of lead generation strategy. Even research says that before buying any product people like to read at least ten positive reviews about it.
Happy customers are happy to give referrals, so ask you’re happy customers to give happy referrals about your product and services, this activity can make a huge impact on your lead generation strategies.
The best lead generation platform is google because it is the place that gets 63,000 visitors every second and with the introduction of Google ads, it is working more effectively.
Google ads provide you with the option of highlighting your advertisement to other sites like youtube which can deliver high-quality traffic to your site, which will help generate more and more leads.
Lead generation to get new potential clients is very important for any developed or developing business. It is new leads that give regular and progressive growth to a business and I have given all the necessary tactics you need to generate new leads using online methods.
About Coregenic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.
“Google has the answer to every question, it has the solution to every problem, it is your guide for every situation. Google has everything”
What are Google Ads
If you want to translate, navigate, gain knowledge, get information, and want entertainment, So your best option is google. From a search engine to the answer to everything Google has come a long way.
It all started in 1998, in California. When two Ph.D. students Larry Page and Sergey Brin launched an Internet search engine named Google. Just after two years of launching Google, in October 2000, Google came as an advertisement platform named Google AdWords and after 18 years it was renamed Google Ads Now it is the biggest advertising platform in the world.
Google Ads is an online advertising platform that can create online ads to take people exactly where they are interested. You can use Google ads to promote your products or services, raise awareness about your brand, and increase traffic to your website. It is proving very beneficial, especially for developing business because here you can set and control your budget.
Now we know what Google ads are, let’s talk about how they can improve your business.
How Google Ads are Beneficial for your Business
If you are looking for a platform to advertise your business, what can be better than the platform where 63,000 visitors come every second? Yes, I am talking about Google.
Google ads have become the best advertising platform in the world and today we are going to tell you how it can improve your business.
“Pay only if people are watching”. In Traditional ways of advertisement, you had to pay a fixed amount of money to the advertising agency whether people are watching your ads or not, but now with Google ads, you have to pay only if people are watching your ads.
PPC stands for Pay Per Click, it is an internet marketing model where you need to pay only if someone clicks on your advertisement. The PPC Model works on the bidding system, where you bid the maximum amount of money you are willing to pay for your ad, then Google decides whether the selected amount is right or wrong.
For example, you placed the bid of 6 dollars per click and Google determined your per click cost 2 dollars so you will get your ad placement and Google will charge you only 2 dollars, but if they determine that it should be more than 6 dollars so you won’t get the ad placement.
While bidding you have three options :
- CPC – CPC stands for Cost Per Click, here you have to bid per user click.
- CPM –It Stands for Cost Per Mille, here you set an amount to pay per 1000 ad impressions.
- CPE –It means cost per engagement, here you have to pay only when a user performs a specific action on your ad.
This model of PPC is effective and proving to be very beneficial for business advertisement, especially for budding businesses, because it helps in cost-cutting.
Google’s Massive Reach
SEO tribunal.com reported that Google gets 3.8 million searches per minute, which comes out to be 228 million searches per hour and 5.6 billion searches per day, now what do you think why people search on google? They search to get information about various products and services. Now if your product’s ad is on google so there are high chances that it will come in front of people searching for the same product or service. Google’s Massive reach makes it the best advertising platform.
The mantra of continuous growth is to get your work report and improve where you need. In Google ads, you can find out the basic information like the number of clicks on your ad, impressions, keywords budget, etc in easy to understanding way. You can get better insight with Google Analytics Integration. With this, you can see how visitors are behaving on your website, where they are clicking, where they went next, and how much time they spent on your website. After getting so much information you can easily know where you are lacking and then you can improve it. In short, Google will help you to create effective ads and then will analyze them for you to improve.
Google Ad Campaigns
Other marketing agencies can provide you with some specific type of ads campaign but with Google ads, you get five distinct types of campaigns that are
- Search Network Campaign – With this, your ad will be shown on google search partners like YouTube, google shopping, etc.
- Display Network Campaign – With this you can get your visual ad in front of a person using the Google display network including Gmail and YouTube.
- Shopping Campaign – This will give users detailed information about your product before they even click your ad.
- Video Campaign – Through this, your company will be promoted by Video ads on YouTube and other platforms.
- App Campaign – By app Campaign, your ad will be promoted on Google search, YouTube, google play store, google search partner, etc.
Without any doubt, Google is the biggest platform in today’s world and google ads provide the biggest market for your ads. So if you are a budding agency or a developed company, it is the right time to start using google ads as your promotional tool.