How Data Science Improves Digital Marketing Strategies
What is Data Science?
We all use OTT platforms like Netflix, Amazon Prime, Disney plus Hotstar, etc, while using these apps, you have noticed the section titled “ you may like to watch this” we all have different movies or web series on it but we like what we have in that particular section and sometimes we even choose our next watch from it but have you ever thought that how a mobile application get to know about our preferences? It is because of our previous data. It is because of Data Science. “If the business is a cycle Data Science and Digital Marketing are its two tires”
Data Science is the combination of various tools, algorithms, and machine learning principles that can help to discover hidden patterns from Raw data. A data scientist will process the history of our data, he will use various advanced machine learning algorithms, and will look at data from many angles to discover insights from it that can help to predict an event that may happen in the future.
What is Digital Marketing?
The efforts that a business makes to reach potential clients digitally via the internet is known as Digital marketing. It includes various factors like Search engine optimization, social media marketing, website development, etc. Nowadays businesses are finding real customers online through digital marketing services.
Digital marketing includes services like search engine optimization, web design and development, Content writing and marketing, Mobile app design and development, and Social media marketing to create traffic on your website. Digital marketing is the backbone of every business now.
How is Data Science Linked with Digital Marketing?
In ancient times every king used to have a special minister who looked at the past, observed the surroundings, and looked at the various movements to predict what could happen in the future. Data science is that minister for digital marketing.
As we know Digital marketing requires reaching potential clients via the internet but have you ever thought about How an organization can reach its potential clients digitally? Yes By studying their data, and the study of data is called Data Science. So we can say that these two terms are linked with each other. Now let’s dig deeper into their relationship and try to know other factors by which Data science can be beneficial for Digital marketing.
Website Optimization
Website optimization can also be known as SEO audit. As we know Data science is the study of Data, So by implying it with digital marketing we can get an insight into our website, like from where our website is getting the highest traffic, what type of people are looking at our website, how much time did they spent there, why they left and where they went after. Once we gather all this information so we can get to know about our strengths and weaknesses and after that, and we can promote our strengths and improve our weaknesses. Besides, after getting to know about our traffic we can track other activities of our target audience, and then we can promote ourselves on other platforms which they use.
Strategize your Marketing Campaign
A major work of digital marketing is to create marketing campaigns for brand awareness and for running a successful campaign we need to make a strong strategy and to make a strong strategy we need reliable data. Through data science, we can get to know the insights into consumer behaviors, preferences, buying habits, etc. After knowing this we can track them and this can help in planning a strong marketing campaign.
We also know that a Data Scientist looks at the data from various angles and tries to predict what can happen in the future, by this art we can predict our consumers’ future preferences and behaviors and we can strategize our marketing campaign according to it.
Enhance Customer Experience
We talked about the example of OTT platforms that how they get to know your preferences by looking at your previous data, such strategies can improve customer’s experience, and Digital marketing is all about creating a better relationship with customers by giving them the best experience. So if they both worked together they can give the best experience to the user. On one side with data science, you can predict customers’ behavior, and on the other side through digital marketing, you can give your consumers what they are looking for. By earning customers’ trust you can earn customers’ loyalty to your brand.
Budget Making
Making a budget, then working on it is the toughest work for any organization, especially in the digital marketing sector. Every producer wants the highest return of investment from their allocated budget and for creating and spending a budget effectively one needs to have all the necessary data for data collection we need Data science. With data science, we can know about the platforms where our target audience is engaged and then we can promote the brand, especially on it. Thus data science can help us to create a better budget and then we can spend it in a much better way.
Conclusion
Although Data Science and Digital Marketing are two different branches, with their combination we can get sweet fruits for our business. So if you are a developing business looking for strategies you must use these two forces together to get desirable results and if you are a digital marketing agency that wants to expand so it is the right time to hire some data scientists for your firm. Collect data, analyze it and expand your business.
Mobile App Design Guide: How To Build a Mobile App Design?
Why Build a Mobile App?
In today’s world, nearly 6.648 billion people are using smartphones which is 83.72% of the whole world population and it is considered that by 2025 these numbers will increase to 7.33 billion, which will be nearly 92% of the total world population. If you have a thriving business and you are planning to develop an app for business growth, so it is the right time to start developing a mobile app design. “It is not the smartphone that brought the world to our fingertips but it is the mobile apps.”
Mobile apps can provide benefits to your business in many faces like
Increase Your Accessibility
A study conducted by App Annie shows that a regular user spends nearly five hours of a day using a smartphone. People use phones everywhere which makes mobile apps perfect to increase your product’s accessibility. Plus most people prefer using mobile apps over websites because mobile apps are easy to use and allow users to access information, products, and services easily. Because of such accessibility, mobile apps are proving to be users’ first choice.
Build a Strong Brand
Whether it is a big business or a small one mobile apps can build a strong brand. Most of the big brands like Amazon, Myntra, and Instagram have their apps because apps provide brands with recognition and create user loyalty.
Improves Customer Engagement
We all use Instagram right, now tell me how many of you use Instagram on the web? No one, right, because Instagram on the app and Instagram on Web are quite different. On mobile apps Instagram takes less time to load, it works quickly and provides some unique features, which is why people like to engage more on the Instagram app. It shows that Mobile Apps for business can improve the engagement of users.
We have talked about why mobile apps are important for your business. Now let’s know how to build a user-friendly mobile app design.
Mobile App Design
If we open the play store, we will find a lot of mobile applications on it. Even though we use a lot of mobile apps every day, We like some apps and use them on a regular basis but we don’t like other apps and reject them. What is there in an app that makes us like it or reject it? Actually, it is the Mobile app design.
Mobile app design is the look of a Mobile application, it includes factors like optimal usability, accessibility, engagement, and overall user experience.
If you are a new businessman and want to develop an attractive mobile app design for your product, here are some tips for creating a good mobile app design.
Creating an Idea
Idea is the basis of everything so first of all, you have to brainstorm and develop an idea of what you want to create. After getting the idea you should do research on the topic, get all the do’s and don’ts, and then should start working on the app.
Target Audience
The most important task after generating an idea is to find your target audience, those people for whom you are developing the app, and then make a mobile app design that your target audience will be attracted to.
UX-Friendly App
It is the UX that means user experience that differentiates between a good mobile app and a bad mobile app. Today when we download a mobile app, we want a lot from it like fast loading, easy to use, etc. So if you want your app to be successful, you have to keep all these factors in mind and develop a mobile app design that can live up to the expectations of users.
Features and Functionality
There are millions of apps on Google Play and Apple store and these numbers are increasing every day, so what will be there, that outstand your app from others, It is the functions and Functionality. Thus before developing a Mobile app design it is necessary to point down all the features and functionality that you are going to provide.
Hire Professional
In the competitive world of the internet everyone wants to create something best and in order to do that one needs to have the best team. If you want to develop a user-friendly, attractive, and amazing mobile app design so you must get a team of professionals, there are various organizations that provide you with such services. For example, Globally based digital marketing company Coregenic Software provides a team of highly-skilled, experienced, and creative professionals to develop the best mobile app design.
We know the things that you should do before developing a mobile app design, now I am going to tell you a few things because of why people uninstall mobile apps.
1. No one likes to get unnecessary notifications on their mobile screen and 71% of users uninstall mobile applications due to annoying notifications.
2. Assume we installed a game and while playing it we find a lot of advertisements on the screen, that take a lot of time to display and interpret while playing, so what will we do? We will remove the app and this is the reason that 28% of mobile apps are uninstalled.
3. We want everything easy and that is why 15.6% of apps are uninstalled due to complex registration.
Conclusion
We can say that in today’s world due to the highest accessibility of Mobile apps it is necessary to build a good mobile app design for your thriving business which is user-friendly. Your mobile app should consider all the factors that can make it popular and it must reject all the factors that people don’t like while using an app that hiring a professional team is a must.
