How To Generate Organic Traffic To Your Website
As organic food is important for the body in the same way organic traffic is important for websites.
What is Organic Traffic?
The term organic means something that is obtained naturally, in the same way, organic traffic is meant to those visitors who land on your website naturally without using any paid source. This traffic is not generated from any paid ad but visitors found you by using a search engine like Google or Bing.
In easy words, if someone searches for a product or service you provide and he finds your website on SERP and clicks on your website so that visitor is an organic visitor.
How do you Generate Organic Traffic?
Search Engine Optimization
Without any doubt, the best way to generate organic traffic is by Search Engine Optimization. As we already know, when a visitor comes to your site through any search engine like Google or Bing, he is known as an organic visitor, but to get visitors from search engines your website needs to have better visibility on them.
Search engine optimization is a process of improving the visibility of a website on search engines, therefore we can say that search engine optimization is very important for generating organic traffic for a website. There are hundreds of optimization techniques that can help your website to rank better on search engines like :
Keyword Research
keyword research is the process of searching popular terms that people type into search engines, and using them in your content for better visibility on the search engine result page.
On-page optimization
On-page optimization refers to all the direct measures that can be taken to improve a website’s position to improve search engine ranking.
Backlinks
Backlinks are also known as external links, these links are on a website but refer to another website. Their backlinks are very important because search engines like Google and Bing see them as an indicator of quality content and thus they support such websites.
Website Loading Speed
You know research conducted by Google says that if your website takes more than 3 secs to load so people will switch to another website, so we can say that to do better on SERP your website needs to be quick.
Mobile-friendliness
According to the latest update in Google policy, if you want your website to do good on search engine pages so it has to be mobile-friendly, which means it must look good when someone opens it on a mobile device. Google did it because most people use their mobile phones to access the internet.
Blogging
Blogging is another amazing way of search engine optimization to get organic traffic. A blog website is the type of website where the content is presented in reverse chronological order means new content appears first. This type of website is run by an individual or a group of individuals who present information in a conversation style. The original idea behind blogging was to share personal lives online but with time it evolved from personal to professional goals.
A blog website can be very beneficial because it can manage your online identity, it can help you to rank better on search engines, it can help you to build your domain authority plus it is an amazing way to share new information. A blog is written in conversion style thus it is two-way communication. So if you think you have excellent thoughts and writing skills so Blog website is amazing for you. Blogs are an important search engine optimization technique.
Quality Content
What do you think? Why would a visitor like to come to your website again and again? Yes, it is because of quality content. With quality content, you can generate high CTR (click-through rate) and Google considers high CTR as an important factor to rank your website on SERP.
Not only this but with the quality content, you will be able to generate more backlinks and for search engines backlinks are the indication of credibility and trust thus they tend to support such websites, and last but most important quality content helps to serve a great user experience and if a visitor is getting good experience while using your content so there are high chances that he will visit your website again.
Social Media Platforms
After creating quality content, the most important task is to take people to your website and get people’s attention. What could be better than the platform where 57% of the world’s population stays hooked up for more than two hours and thirty minutes every day? Yes, I am talking about Social Media.
Without any doubt, social media has become the biggest promotional tool of modern times. Every individual as well as every company is using social media to increase its reach among youth. So if you can identify your target audience and serve your content in front of them on a selected social media platform, it can create an immense amount of organic traffic to your website.
Participation in the discussion, using relevant hashtags, engaging visitors with questions and answers, and using forms are some of the ways to attract people to your website.
SEO Audit
Some of you must be thinking about why SEO Audit is important for generating organic traffic. So the answer is simple if you want visitors to come to your website or to stay there for a long period. So you have to know about the strengths and weaknesses of your website and for getting an in-depth knowledge of your website, what can be better than SEO Audit?
With an SEO audit, you will be able to analyze the movement on your website like how many people visited your website, how much time they spent on your website, why they left and where they went after. After knowing all this information you can identify the strengths and weaknesses of your website and then you can work on improving your weakness to provide a better user experience.
Use internal link
After developing a decent back catalog of content, you should link your previous content to your new blogs, guiding visitors to more relevant content. For example, you wrote a recent blog about the importance of search engine optimization for websites now while writing the content you felt that people must know about SEO Audit so here you can paste the link of your previous Blog on SEO Audit. This is a good way to keep people engaged on your website.
Conclusion
Generating organic traffic is very important for a website to perform better on the Search engine result page. Organic traffic is that traffic that comes to your website without using any paid activity. Thus you must follow the above tactics to generate organic traffic to your website.
About Coregenic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.
What Are Backlinks? How To Generate Them
Backlinks are like a person whom you trust because it is referred by someone whom you trust blindly.
What are Backlinks and Why are they Important
Let’s assume that you are a new company that deals in electric cars but as a new company, it is difficult for you to make people trust your brand. One day in an Interview the founder of a big car brand which is trusted by a lot of people referred to your brand as a budding eclectic car company. It would be a jackpot for your brand recognition, wouldn’t it? This is the same work a backlink does.
So now before digging into the roots of backlinks and their importance, let us know what backlinks are exactly.
What are Backlinks
Backlinks are also known as inbound links or external links, these are the links that are on one website, but refer to another website. These backlinks are very important for search engine optimization of a website because search engines like google and bing see backlinks as indicators of quality content thus they support this kind of website.
Importance of Backlinks
Now let us see some of the Importance of Backlinks
Google Ranking Factor
Backlinks are one of the major factors for better search engine optimization, if a website is using your content as a backlink it means that you have quality content, search engines like Google and bing also sees backlink as an indicator of quality content thus they support such websites by pushing them on the top of search engine result page.
Built Trust
Let’s assume that someone is reading about Digital marketing from a trusted website, now while he was reading the article he found the link to your website or your content to get in-depth information about social media marketing. So that person will automatically trust your website because he got your link from a trusted website. In the real world, It is like you will trust a person referred by a person you already know or trust.
Improves Organic Ranking
The whole race of search engine optimization is to get organic traffic on a website. Organic traffic is the visitors that come to your website by search engine optimization without any paid activity, now backlinks are one of the biggest sources to generate organic traffic but for that purpose, you have to make a trustworthy website with original and quality content on which the owner of another website can trust.
Types of Backlinks
Natural Backlink
As the name defines itself that natural links are those links that are generated without any action taken by the owner of the website. For example, website information about a mobile phone will give the backlink of the company’s profile, so that if someone wants to buy it so he can go there directly. These kinds of links are known as natural backlinks
Manual Backlink
These backlinks are generated through some link-earning activities by the owner of the website. For example, if you are a well-known mobile review website so an eCommerce company can contact you to put their mobile purchasing link on your website. These kinds of links are known as Manual backlinks.
Self-Created Links
The name clearly says that these links are created by the owner of the website himself. For example, you can find links on the blog comments of various websites.
Are all links valuable?
After reading all this information you must be thinking about generating more and more backlinks for your site but before doing so you have to remember that every backlink is not created equal. Directory links, social media links, news website links, and links from low-quality blogging platforms are not appreciated by Google and this can also damage your website, so for better search engine optimization and to save your time you must make quality links that Google appreciates.
Domain Authority
If you have a question, who would you trust: a professor from a well-known university or a guy from nowhere? A professor because that person is reliable, this is the same case with google.
Your link will be valued more if it is on a website with more Domain authority. Domain authority is a search engine ranking score developed by Moz that predicts where your website should rank in search engines.
Relevant Link
Google checks whether the site showing the link is related to your website or not. For example, if you are an e-learning website so your link should be attached to education websites, not to a website dealing in sport wears. So if you want a valuable backlink so it must be linked to a relevant website.
Link Location
The location of the link also matters because if your link is posted on the top of the article so people will be more focused on it but if it is placed at the bottom or in the comment section so there are fewer chances of people seeing it.
Conclusion
There is no doubt that backlinks are very important for better search engine optimization, but it is also necessary to use them wisely otherwise they can put a very negative impact on your website results. In this blog, we have discussed everything about backlinks and how to use them for better search engine optimization.
About Coregenic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.
