Backlinks are like a person whom you trust because it is referred by someone whom you trust blindly.
What are Backlinks and Why are they Important
Let’s assume that you are a new company that deals in electric cars but as a new company, it is difficult for you to make people trust your brand. One day in an Interview the founder of a big car brand which is trusted by a lot of people referred to your brand as a budding eclectic car company. It would be a jackpot for your brand recognition, wouldn’t it? This is the same work a backlink does.
So now before digging into the roots of backlinks and their importance, let us know what backlinks are exactly.
What are Backlinks
Backlinks are also known as inbound links or external links, these are the links that are on one website, but refer to another website. These backlinks are very important for search engine optimization of a website because search engines like google and bing see backlinks as indicators of quality content thus they support this kind of website.
Importance of Backlinks
Now let us see some of the Importance of Backlinks
Google Ranking Factor
Backlinks are one of the major factors for better search engine optimization, if a website is using your content as a backlink it means that you have quality content, search engines like Google and bing also sees backlink as an indicator of quality content thus they support such websites by pushing them on the top of search engine result page.
Let’s assume that someone is reading about Digital marketing from a trusted website, now while he was reading the article he found the link to your website or your content to get in-depth information about social media marketing. So that person will automatically trust your website because he got your link from a trusted website. In the real world, It is like you will trust a person referred by a person you already know or trust.
Improves Organic Ranking
The whole race of search engine optimization is to get organic traffic on a website. Organic traffic is the visitors that come to your website by search engine optimization without any paid activity, now backlinks are one of the biggest sources to generate organic traffic but for that purpose, you have to make a trustworthy website with original and quality content on which the owner of another website can trust.
Types of Backlinks
As the name defines itself that natural links are those links that are generated without any action taken by the owner of the website. For example, website information about a mobile phone will give the backlink of the company’s profile, so that if someone wants to buy it so he can go there directly. These kinds of links are known as natural backlinks
These backlinks are generated through some link-earning activities by the owner of the website. For example, if you are a well-known mobile review website so an eCommerce company can contact you to put their mobile purchasing link on your website. These kinds of links are known as Manual backlinks.
The name clearly says that these links are created by the owner of the website himself. For example, you can find links on the blog comments of various websites.
Are all links valuable?
After reading all this information you must be thinking about generating more and more backlinks for your site but before doing so you have to remember that every backlink is not created equal. Directory links, social media links, news website links, and links from low-quality blogging platforms are not appreciated by Google and this can also damage your website, so for better search engine optimization and to save your time you must make quality links that Google appreciates.
If you have a question, who would you trust: a professor from a well-known university or a guy from nowhere? A professor because that person is reliable, this is the same case with google.
Your link will be valued more if it is on a website with more Domain authority. Domain authority is a search engine ranking score developed by Moz that predicts where your website should rank in search engines.
Google checks whether the site showing the link is related to your website or not. For example, if you are an e-learning website so your link should be attached to education websites, not to a website dealing in sport wears. So if you want a valuable backlink so it must be linked to a relevant website.
The location of the link also matters because if your link is posted on the top of the article so people will be more focused on it but if it is placed at the bottom or in the comment section so there are fewer chances of people seeing it.
There is no doubt that backlinks are very important for better search engine optimization, but it is also necessary to use them wisely otherwise they can put a very negative impact on your website results. In this blog, we have discussed everything about backlinks and how to use them for better search engine optimization.
About Coregenic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.