SEO Strategies For E-commerce Websites
What is SEO?
If I define search engine optimization or SEO in easy language so it is the process of improving your website to increase its visibility in search engines like Google. SEO has become an essential part of modern business to gain potential customers.
What is an E-commerce Website?
The full form of e-commerce is electronic commerce, the name simply defines itself that buying and selling goods and services over an electronic system, primarily the internet is known as e-commerce, all the online shopping we do on websites like amazon, Flipkart, etc e-commerce websites.
SEO for E-commerce
If you have a business where you sell products so it is very important for you to have an e-commerce website so that you can reach more and more customers. It is the 21st century the age of the internet where no buyer wants to go out shopping because they can have anything at their home easily. Over the year the advent of Amazon and Flipkart, e-commerce has become the need for every business and we see an amazing growth of E-commerce websites.
According to statistics there are over 26 million e-commerce websites on the internet and every day their numbers are increasing more and more with such huge competition there is only one thing that can help your website to outstand this competition and that is search engine optimization.
Today in this blog I am going to share some of the SEO techniques that will help your e-commerce website to rank better on Google and other search engines.
Techniques for Better SEO
There are various techniques in Search Engine Optimization that can help your e-commerce website to rank better on google and other search engines:
Use Effective Keywords
We often hear the term keywords in our everyday life, A keyword can be one word or many words, they are important because they play an important role in search engine optimization.
Keywords are the terms or phrases that people use in search engines to find information that they are looking for. Keywords are essential for SEO because they tell search engines about the content of your webpage. If someone searches for the keywords that match the keyword on your website so your website will show up in search results.
Now it is very important to find the correct keywords for your website or content, there are some ways by which you can figure out the right keywords for your website like :
Think like a user
Now before deciding the correct keywords for your website or content you have to think like a normal user, you have to think of all the phrases that he might use to look for the product or service that you are providing.
For example, if you are a company that deals in fashion, you should use the keywords like designer shirts, solid t-shirts, etc because users normally search these words to access fashion websites.
Research is the important part of deciding the perfect keywords, you have to know about the trending searches, have to gather insight from your target audience, and have to get an idea of what people are searching for.
There are various ways to do keyword research you can access tools like keywordtool.io. here you can find suitable keywords for your website. Even in Google Adwords, you can use a keyword planner to get the best keywords for your website.
Quality is always better than quantity. I have seen people using a lot of keywords in their content or website assuming that it would bring traffic to their website but rather than using Every word as a keyword the better option is to research, find appropriate keywords and use them.
Quality keywords are proven to be more beneficial than the number of keywords.
First of all, you have to keep in mind that whether you have an eCommerce website or any other kind of website, it needs to be user-friendly if you want visitors to stay there. Research conducted by Google says that an average user leaves a website within 3 seconds if he finds it unattractive so it is necessary to build an attractive website.
Attractiveness for a website becomes more important if it is for e-commerce. E-commerce websites are not like other websites where someone will come to gather necessary information and will go but on e-commerce websites, people spend a lot of time looking for the desired product thus your website should be easy to navigate and must look attractive and trustworthy.
Write an amazing product description
Now for an e-commerce website, the content becomes more important. At the showroom, one can physically touch the product but on a website he can only read the content thus it is very important to write good and well-detailed product descriptions with selected keywords.
Your description should inform everything to your visitor because if your content is well structured so consumers will trust you as a product seller.
Highlight positive customer reviews
Research says that a normal user sees at least ten positive reviews on a website before making a purchase thus it is very important for you to leverage your positive reviews to earn customer trust plus positive reviews also provide an important role in maintaining your rank on search engines. In short, you can say that the more positive reviews you get the more online traffic you will earn.
Social Media Marketing
There are a total of 4.70 billion social media users around the globe and a normal user stays hooked up on social media for more than 2 hours and 30 minutes a day, which makes it a perfect spot to show your product. That is why many brands are using social media as a marketing tool to get to their target audience.
For e-commerce, social media marketing is more important because most youngsters are engaged there for most of their time which makes it a perfect market for your e-commerce website.
Not only for e-commerce but search engine optimization is important for every website. There is a huge competition on the internet and if you want your website to stand out from this competition so you must have the best search engine, optimization experts.
About Coregenic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.
How to Generate Leads For Your Business
To generate better revenue you have to generate new leads.
What is Lead generation?
Before going deep into the topic and know about the tactics to generate leads for your business let us know what is lead generation and why it is important.
Every company starts with the vision to grow every day and become a leading industry at the global level, but what does a company need to make everyday progress? Yes, it is potential clients and lead generation is a process of converting your target audience that has shown interest in your product or service into potential consumers.
By applying a good lead generation strategy a marketing team can easily supply the report of a lot of interested people to the sales team which can keep your business growing continuously.
Why Lead Generation is important?
Now after knowing what lead generation is, let us get to the next question: why lead generation is important?
In simple and direct words lead generation is important for a company to generate potential customers besides it there are also other aspects like
For lead generation, one needs to advertise his product and service on various platforms which eventually increases brand awareness
Unlike other advertising methods, the Lead generation strategy focus only on those people who are looking for your product and services thus it helps to get quality customers.
By lead generation strategies you get to know about the people looking for your service thus, it saves a lot of time because here you need to talk to only interested people.
How to generate leads for your business
After knowing what is lead generation and why is it important, the next question comes on how to generate leads for your business. So now I am going to share some steps or ways that will help you to generate more and more leads:
Without any doubt, advertisement is the true companion of marketing, as long as there is business there is an advertisement to get leads for it. From pamphlets to like and share, the ways of advertisement changed over time but their motive remains the same that is generating more leads to generate more customers.
So it is right to say that advertising is the oldest and most effective way of generating new leads.
One of the most impactful lead generation strategies is to engage directly with your customers. There are various ways like emails, phone calls, text messages, etc, by which you can engage your lead directly. With this strategy, you can know about their queries easily and can tell them about your product and services effectively.
Direct engagement is the best way to earn consumers’ trust and build a healthy relationship.
Search Engine Optimization
We all know the importance of search engine optimization in digital marketing, it is that process that can take your website to the top of search engines like google and bing and by appearing on the top of your client search you can easily generate a generous amount of lead.
For getting a better SEO, you don’t need to spend a lot of money or hours searching but doing simple keyword research to determine the phrases your target audience will search to get the product or service you provide is enough.
After identifying the right keywords it will become easy for you to rank on Google, you can also take services from expert SEO providers.
Social Media Marketing
Social media is the biggest tool for generating leads, most people are scrolling social media for most of the day, thus your advertisement reflecting on social media can create a huge impact on your lead generation.
Various social media platforms provide special features for lead generation like Facebook ads, linked-in ads, Instagram promotions, etc, by using these features one can promote their brand effectively on social media.
Do you know the audience of which platform has double buying power as other web audiences? It is Linkedin. Linkedin is a business-centric social networking website which makes it the best as well as the most effective platform for generating leads, especially for B2-B businesses.
On linked in you can make connections with relevant industry leaders which can open new ways to generate business opportunities, besides it connecting with the members of your target audience, engaging them in creative posts or directly messaging them about your product and service are some other ways to generate leads of Linkedin
Referral from customers
Referrals from satisfied customers are one of the oldest and most effective ways of lead generation strategy. Even research says that before buying any product people like to read at least ten positive reviews about it.
Happy customers are happy to give referrals, so ask you’re happy customers to give happy referrals about your product and services, this activity can make a huge impact on your lead generation strategies.
The best lead generation platform is google because it is the place that gets 63,000 visitors every second and with the introduction of Google ads, it is working more effectively.
Google ads provide you with the option of highlighting your advertisement to other sites like youtube which can deliver high-quality traffic to your site, which will help generate more and more leads.
Lead generation to get new potential clients is very important for any developed or developing business. It is new leads that give regular and progressive growth to a business and I have given all the necessary tactics you need to generate new leads using online methods.
About Coregenic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.
How Digital Marketing Is Helpful For The Real Estate Business
What is Digital Marketing?
There is no doubt that digital marketing is the backbone of every developed or developing industry, now whether you are dealing in fashion, medicine, cars, properties, or anything you have to establish yourself digitally to earn better profit. Websites and social media pages are proving to be new showrooms for big brands because from here they generate most of their customers. “A banner can make you locally popular but a post can make you internally established”
Look it is not that time when a person distributing your pamphlets, a banner, or your customers can help you to grow but definitely, a good Social media post can make a huge impact. Now, most people are hooked up on their phones for most of their day, searching, scrolling, sharing, liking, commenting, etc. Even research says that an average user spends nearly 5 hours in a day using his phone and from these five hours, he or she scrolls on social media for nearly 2 hours 30 minutes which makes Digital marketing, the best tool to grow your business.
Why is Digital Marketing Important for the Real Estate Business?
The real estate business deals with properties and now we are going to discuss how Digital marketing is helpful for the real estate business:
Provide Higher Accessibility
Let’s talk about the era when there was no such thing as digital marketing. At that time buying a property was a real headache, first of all, one needed to go to different real estate agencies then the real estate agent took them to various sites to show the property. It was so time-consuming, tiring, and a tough process, and even after so much hard work people didn’t get a desirable property. But now digital marketing has ended all these troubles, there are various websites where one can visit and see the photos of thousands of properties in the comfort of their homes. They can see many properties in no time and one can select their favorite one. Besides, videos and photos made it even easier.
If you are in the real estate business and still don’t have a web page for digital marketing, So you must know that according to the survey of NoBroker.com, In 2021 nearly 82% of people were looking for property online. Which makes real estate web pages the biggest source to get buyers. Thus digital marketing can bring a lot of buyers to your business. Web marketing gives buyers a lot of choices in the comfort of their homes thus everyone wants to look online first.
Mobile App Development
99acres has 29 million downloads, NoBroker has 14 million downloads and Magic bricks has 22 million downloads on the google play store. These numbers clearly show the importance of mobile app development in the Real Estate business. A survey says that 85 percent of mobile users prefer apps for a better experience of buying properties and mobile app development is a crucial part of digital marketing so it shows the importance of digital marketing for the real estate business.
Gives Choice to Both Buyers and Sellers
It is the 1980’s as a buyer you have just a few options or as a seller, you can be impactful even if you have a few options to show, but it is 2022 when everything is on the internet it gives you a lot of option as a buyer and a lot of customers as a seller, and with digital marketing, one can easily increase its customers.
Social Media Marketing
A normal user stays hooked up on social media for more than 2 hours and 30 minutes in a day, which makes it a perfect spot to show your product. That is why many brands are using social media as a marketing tool to get to their target audience. Even in real estate marketing social media promotion is proving beneficial for business growth. Digital marketing provides Social media marketing.
With digital marketing, a real estate business can show virtual content of properties to their buyer. In today’s world, everyone is so engaged in their life that they can’t visit properties. In such conditions showing property through virtual means is proving very beneficial. With digital marketing, you can create mobile applications or websites that will show the virtual property to the customer.
With digital marketing, you can get such content for your website that will feature all of your properties. Through this, it will become easy for your viewers to get insight and knowledge about every property. Besides it by adding feature listings of hot properties or the most relevant properties you can help your website to generate more and more customers.
Marketing has always been the most important part of the business. Traditional ways of marketing like pamphlets, banners, etc were beneficial but with the advent of the internet there is only one soul-marking way and that is Digital marketing. In real estate digital marketing provides benefits to both seller and buyer, for sellers it opens the vast market of the internet to get a maximum number of customers, and for buyers, it fills the ocean of choices. Thus we can say that digital marketing is a very important tool for real estate agencies.
Business Effect & Cost On Social Media Marketing In 2022
Social Media Marketing
Times are changing. There’s extra to social media advertising and marketing than posting on Facebook and Twitter a few times a day. If you want to construct your brand, have interaction with your prospects, and boom sales, it takes time and work.
However, many brands struggle with developing enticing content and attaining their audience. With social media marketing such a crucial role at the pinnacle of the funnel, permit’s dive into all matters of social media advertising – what it is, its benefits, and a way to build a social media advertising method that’ll work on your particular business.
Many companies spend big quantities of money on social media on an annual foundation. Of course, the value of social media campaigns is constantly converting; this also applies to your very own social strategies in 2022. If you’re anticipating getting first-rate social media for some hundred dollars a month, suppose again. It takes extra than just posting pretty photographs and your social media can play a large role in your brand popularity.
What is Social Media Marketing?
Social media marketing is the use of social media platforms to connect to your target audience to construct your logo, grow sales, and force website visitors. This includes publishing super content material in your social media profiles, listening to and being attractive to your fans, studying your outcomes, and jogging social media advertisements.
The most popular social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
There are also many social media management tools that help companies to get the maximum out of the social media platforms listed above. For instance, Buffer is a platform of social media control gear, which will let you attain fulfillment along with your social media advertising.
What Is The Average Cost For A Professional Social Media Campaign In 2022?
The average price of a social media campaign in 2022 can fluctuate heavily, as it can be based on business enterprise, their experience, or even the quantity of social media advertising you require, now not to say the channel you need to be seen on. There isn’t anyone size fits all. On average, companies will spend something between $one thousand and $20,000 a month on social media advertising and marketing. This depends on the vertical and the frequency in addition to the emblem and its dreams.
One factor to bear in mind is whether you want a specific kind of campaign, for instance, we’ve got three major varieties of campaigns that you should be thinking about.
Branding, Awareness, Advertising
Think about Nike, Pepsi, or those bigger brands that we see in media all of the time. You recognize their emblem, you emotionally connect to the emblem, and its miles recognizable anywhere you notice it, you already know who and what they may be approximate. This form of social media advertising marketing campaign is built on the network and getting the network in sync with the emblem.
Awareness campaigns are about bringing interest to a cause, occasion, or product or making clients privy to solutions they may have to a hassle. This is a detail of what can be taken into consideration as “Problem Marketing”, which became coined through business. It is set to bring focus to problems and alight solutions to help remedy the troubles.
Social Media Advertising Campaigns
To truly recognize the fee of social media campaigns, we need to appear a little further into the price of every social media platform. Not most effective does this offer you a better perception of the value, however, it can additionally help you chop down the provider you need, preventing you from overpaying on your social media campaigns.
Social Media Marketing Platforms
Facebook , TikTok , Instagram , Twitter , LinkedIn , YouTube , Snapchat , Pinterest , Clubhouse
Different Types of Social Media Marketing
There are different from the likes of Facebook, Twitter, and Instagram, social media marketing takes many different forms, such as:
Content Marketing, Content Creating, Advertising, Sponsorship, Influencer Marketing, Social Media, Management, Community management, Paid Media, Reviews
How Much Will You need to pay for Twitter Campaign In 2022?
Twitter remains extremely popular, however, it isn’t as expensive as the alternative big social media systems like Facebook or Google. The average PR corporations rate their customer’s lies between $2000 and $5000 consistent per month. While this is nevertheless a severe investment, groups can get a few serious returns from a Twitter campaign.
How Much Will You need to pay for Facebook Campaign In 2022?
The common for Facebook campaigns lies between $2500 and $5000 according to month. Once again, this is extreme funding. However, it’s far more important to realize that a few PR companies can offer you a more cheap deal if you combine more than one social media structure. While you’ll pay greater than the commonly defined right here, it would cost you notably much less in case you were to choose every platform personally.
What If You Have Never Done A Social Media Campaign Before?
If you have a rather new startup business and are rather nervous about the prospect of social media campaigns, don’t worry, you are not alone, Coregenic Softwares help you manage your social media. Many businesses fear making that first step, even though it could be very advantageous for their business. Coregenic Softwares believe there are easy ways to make the step without getting yourself into financial difficulties.
Before you hire Coregenic Softwares we assure you we take care of your social media needs, and we make the best monthly budget for your social media marketing. You can have a contract in place that is only for one month and cannot exceed a certain budget; this way you only spend what you can miss on advertising costs.
Social Media Marketing Conclusion
If you are thinking of expanding your business and if you have some spare funds for social media advertising, then Coregenic Softwares is the best place for your business needs. we assure you it comes down to the cost of your campaign. We make a great budget and take a good look at the average cost of a campaign. we assure you have chosen a great business deal that has proven results, as you don’t want to waste money on a social media campaign that won’t give you a return. If you consider these basic rules, your social media campaign will go swimmingly.