How Data Science Improves Digital Marketing Strategies
What is Data Science?
We all use OTT platforms like Netflix, Amazon Prime, Disney plus Hotstar, etc, while using these apps, you have noticed the section titled “ you may like to watch this” we all have different movies or web series on it but we like what we have in that particular section and sometimes we even choose our next watch from it but have you ever thought that how a mobile application get to know about our preferences? It is because of our previous data. It is because of Data Science. “If the business is a cycle Data Science and Digital Marketing are its two tires”
Data Science is the combination of various tools, algorithms, and machine learning principles that can help to discover hidden patterns from Raw data. A data scientist will process the history of our data, he will use various advanced machine learning algorithms, and will look at data from many angles to discover insights from it that can help to predict an event that may happen in the future.
What is Digital Marketing?
The efforts that a business makes to reach potential clients digitally via the internet is known as Digital marketing. It includes various factors like Search engine optimization, social media marketing, website development, etc. Nowadays businesses are finding real customers online through digital marketing services.
Digital marketing includes services like search engine optimization, web design and development, Content writing and marketing, Mobile app design and development, and Social media marketing to create traffic on your website. Digital marketing is the backbone of every business now.
How is Data Science Linked with Digital Marketing?
In ancient times every king used to have a special minister who looked at the past, observed the surroundings, and looked at the various movements to predict what could happen in the future. Data science is that minister for digital marketing.
As we know Digital marketing requires reaching potential clients via the internet but have you ever thought about How an organization can reach its potential clients digitally? Yes By studying their data, and the study of data is called Data Science. So we can say that these two terms are linked with each other. Now let’s dig deeper into their relationship and try to know other factors by which Data science can be beneficial for Digital marketing.
Website optimization can also be known as SEO audit. As we know Data science is the study of Data, So by implying it with digital marketing we can get an insight into our website, like from where our website is getting the highest traffic, what type of people are looking at our website, how much time did they spent there, why they left and where they went after. Once we gather all this information so we can get to know about our strengths and weaknesses and after that, and we can promote our strengths and improve our weaknesses. Besides, after getting to know about our traffic we can track other activities of our target audience, and then we can promote ourselves on other platforms which they use.
Strategize your Marketing Campaign
A major work of digital marketing is to create marketing campaigns for brand awareness and for running a successful campaign we need to make a strong strategy and to make a strong strategy we need reliable data. Through data science, we can get to know the insights into consumer behaviors, preferences, buying habits, etc. After knowing this we can track them and this can help in planning a strong marketing campaign.
We also know that a Data Scientist looks at the data from various angles and tries to predict what can happen in the future, by this art we can predict our consumers’ future preferences and behaviors and we can strategize our marketing campaign according to it.
Enhance Customer Experience
We talked about the example of OTT platforms that how they get to know your preferences by looking at your previous data, such strategies can improve customer’s experience, and Digital marketing is all about creating a better relationship with customers by giving them the best experience. So if they both worked together they can give the best experience to the user. On one side with data science, you can predict customers’ behavior, and on the other side through digital marketing, you can give your consumers what they are looking for. By earning customers’ trust you can earn customers’ loyalty to your brand.
Making a budget, then working on it is the toughest work for any organization, especially in the digital marketing sector. Every producer wants the highest return of investment from their allocated budget and for creating and spending a budget effectively one needs to have all the necessary data for data collection we need Data science. With data science, we can know about the platforms where our target audience is engaged and then we can promote the brand, especially on it. Thus data science can help us to create a better budget and then we can spend it in a much better way.
Although Data Science and Digital Marketing are two different branches, with their combination we can get sweet fruits for our business. So if you are a developing business looking for strategies you must use these two forces together to get desirable results and if you are a digital marketing agency that wants to expand so it is the right time to hire some data scientists for your firm. Collect data, analyze it and expand your business.
How Google Ads Can Improve Your Business?
“Google has the answer to every question, it has the solution to every problem, it is your guide for every situation. Google has everything”
What are Google Ads
If you want to translate, navigate, gain knowledge, get information, and want entertainment, So your best option is google. From a search engine to the answer to everything Google has come a long way.
It all started in 1998, in California. When two Ph.D. students Larry Page and Sergey Brin launched an Internet search engine named Google. Just after two years of launching Google, in October 2000, Google came as an advertisement platform named Google AdWords and after 18 years it was renamed Google Ads Now it is the biggest advertising platform in the world.
Google Ads is an online advertising platform that can create online ads to take people exactly where they are interested. You can use Google ads to promote your products or services, raise awareness about your brand, and increase traffic to your website. It is proving very beneficial, especially for developing business because here you can set and control your budget.
Now we know what Google ads are, let’s talk about how they can improve your business.
How Google Ads are Beneficial for your Business
If you are looking for a platform to advertise your business, what can be better than the platform where 63,000 visitors come every second? Yes, I am talking about Google.
Google ads have become the best advertising platform in the world and today we are going to tell you how it can improve your business.
“Pay only if people are watching”. In Traditional ways of advertisement, you had to pay a fixed amount of money to the advertising agency whether people are watching your ads or not, but now with Google ads, you have to pay only if people are watching your ads.
PPC stands for Pay Per Click, it is an internet marketing model where you need to pay only if someone clicks on your advertisement. The PPC Model works on the bidding system, where you bid the maximum amount of money you are willing to pay for your ad, then Google decides whether the selected amount is right or wrong.
For example, you placed the bid of 6 dollars per click and Google determined your per click cost 2 dollars so you will get your ad placement and Google will charge you only 2 dollars, but if they determine that it should be more than 6 dollars so you won’t get the ad placement.
While bidding you have three options :
- CPC – CPC stands for Cost Per Click, here you have to bid per user click.
- CPM –It Stands for Cost Per Mille, here you set an amount to pay per 1000 ad impressions.
- CPE –It means cost per engagement, here you have to pay only when a user performs a specific action on your ad.
This model of PPC is effective and proving to be very beneficial for business advertisement, especially for budding businesses, because it helps in cost-cutting.
Google’s Massive Reach
SEO tribunal.com reported that Google gets 3.8 million searches per minute, which comes out to be 228 million searches per hour and 5.6 billion searches per day, now what do you think why people search on google? They search to get information about various products and services. Now if your product’s ad is on google so there are high chances that it will come in front of people searching for the same product or service. Google’s Massive reach makes it the best advertising platform.
The mantra of continuous growth is to get your work report and improve where you need. In Google ads, you can find out the basic information like the number of clicks on your ad, impressions, keywords budget, etc in easy to understanding way. You can get better insight with Google Analytics Integration. With this, you can see how visitors are behaving on your website, where they are clicking, where they went next, and how much time they spent on your website. After getting so much information you can easily know where you are lacking and then you can improve it. In short, Google will help you to create effective ads and then will analyze them for you to improve.
Google Ad Campaigns
Other marketing agencies can provide you with some specific type of ads campaign but with Google ads, you get five distinct types of campaigns that are
- Search Network Campaign – With this, your ad will be shown on google search partners like YouTube, google shopping, etc.
- Display Network Campaign – With this you can get your visual ad in front of a person using the Google display network including Gmail and YouTube.
- Shopping Campaign – This will give users detailed information about your product before they even click your ad.
- Video Campaign – Through this, your company will be promoted by Video ads on YouTube and other platforms.
- App Campaign – By app Campaign, your ad will be promoted on Google search, YouTube, google play store, google search partner, etc.
Without any doubt, Google is the biggest platform in today’s world and google ads provide the biggest market for your ads. So if you are a budding agency or a developed company, it is the right time to start using google ads as your promotional tool.
Why Dynamic Websites With PHP And MySQL Are Beneficial
Every time when we use the internet we expect to find something new, something refreshing. That is why, if you have a business website and want to generate more traffic on it, it is the right time to switch from a static web page to a Dynamic website. Everything needs to be dynamic now, even your website.Static web pages remain the same, providing the same information with the same pictures to users every time, unless and until someone changes them manually. While Dynamic websites change every time, displaying different types of content or pictures when a user views them and these changes are dependent on factors like the viewer’s demography, time of the day, location, etc.
In the modern world with the advent of the internet, web development and web safety have become an important part of every business so while making a dynamic website for your business it is also important to develop it and secure it, and for that purpose PHP and MySQL are proving to be the best tools.
Dynamic Website with PHP
PHP was created as a simple scripting platform called “Personal Home Page”. It is a server-side scripting language that is used to create dynamic pages and it can interact with databases. It can also be embedded with HTML. For back-end development, it is one of the widely used programming languages.
According to W3Techs’ data, 78.9 percent of all websites use PHP.
Let’s know why such a huge number of people are using their Dynamic websites with PHP.
In the fast-moving world, no one wants to wait on a web page for loading or buffering, thus it is very important for a business to empower the performance of their website and for this purpose PHP is the top choice.
It is an open-source platform for custom development means it is free of cost, there is no need to pay anything. Especially for startups and small businesses Dynamic website with PHP is the best option to grow their web page. It is cost-free.
As we know that PHP can connect with databases thus it provides a flexible connection with it. One can select from a variety of options like MySQL, Oracle, DB2, etc. While working with e-commerce most of the developers consider MYSQL.
Easy and Simple to Learn
If you are new to the business and want a scripting language that is easy to learn so PHP is your best option. There are various script languages like CGI, ASP, JSP, Perl, etc, but still, most web developers prefer PHP, it is because PHP is one of the easiest scripting languages. PHP is logical and Well-organized it does not require manual or intensive study. Even the command functions are very easy which makes it easy for web developers to create and optimize the application.
For improving the web performance of your business website, a dynamic website with PHP is the best option.
Dynamic website with MySQL.
MySQL is also an open-source database that facilitates the effective management of databases by connecting them to the software. It is mostly known for its quick processing, proven reliability, ease, and flexibility of use. Nearly 1,90,036 companies are using their Dynamic website with MySQL worldwide.
There are many reasons because of why people use web pages with MySQL.
We all know the importance of data in the modern world, thus it is important to secure it, and it is not wrong to say that MySQL is one the most secure and reliable database management systems. Many popular Dynamic websites like WordPress, Drupal, Joomla, Facebook, and Twitter use MySQL.
The storage-engine framework of MySQL facilitates system administrators to configure database servers for flawless performance. That can provide optimum speed, Full-text indexes, and Unique memory caches for enhanced performance even for the most demanding application.
MySQL is an open-source database means it is free of cost. One can use it without spending a single penny. You can download it from MySQL’s official website without any cost.
Support your Business
There are various comprehensive features like complete atomic, consistent, isolated, durable transaction support, multi-version transaction support, and unrestricted row-level locking that will provide comprehensive support to your business.
Dynamic Website with PHP and MySQL
Most people or companies use their Dynamic website with PHP and MySQL because they both are open source means one needs to spend nothing to access them. It, another important benefit of using a Dynamic website with PHP and MySQL is it provides an interactive, user-friendly website that also facilitates visitors to openly interact while producing dynamic and flexible content.
In this Modern world where there is great competition in web marketing, Dynamic websites are key to growing your web page. After making a web page the most important factor is to secure it and expand it, PHP and MySQL are the best tools to do so.
How Digital Marketing Is Helpful For The Real Estate Business
What is Digital Marketing?
There is no doubt that digital marketing is the backbone of every developed or developing industry, now whether you are dealing in fashion, medicine, cars, properties, or anything you have to establish yourself digitally to earn better profit. Websites and social media pages are proving to be new showrooms for big brands because from here they generate most of their customers. “A banner can make you locally popular but a post can make you internally established”
Look it is not that time when a person distributing your pamphlets, a banner, or your customers can help you to grow but definitely, a good Social media post can make a huge impact. Now, most people are hooked up on their phones for most of their day, searching, scrolling, sharing, liking, commenting, etc. Even research says that an average user spends nearly 5 hours in a day using his phone and from these five hours, he or she scrolls on social media for nearly 2 hours 30 minutes which makes Digital marketing, the best tool to grow your business.
Why is Digital Marketing Important for the Real Estate Business?
The real estate business deals with properties and now we are going to discuss how Digital marketing is helpful for the real estate business:
Provide Higher Accessibility
Let’s talk about the era when there was no such thing as digital marketing. At that time buying a property was a real headache, first of all, one needed to go to different real estate agencies then the real estate agent took them to various sites to show the property. It was so time-consuming, tiring, and a tough process, and even after so much hard work people didn’t get a desirable property. But now digital marketing has ended all these troubles, there are various websites where one can visit and see the photos of thousands of properties in the comfort of their homes. They can see many properties in no time and one can select their favorite one. Besides, videos and photos made it even easier.
If you are in the real estate business and still don’t have a web page for digital marketing, So you must know that according to the survey of NoBroker.com, In 2021 nearly 82% of people were looking for property online. Which makes real estate web pages the biggest source to get buyers. Thus digital marketing can bring a lot of buyers to your business. Web marketing gives buyers a lot of choices in the comfort of their homes thus everyone wants to look online first.
Mobile App Development
99acres has 29 million downloads, NoBroker has 14 million downloads and Magic bricks has 22 million downloads on the google play store. These numbers clearly show the importance of mobile app development in the Real Estate business. A survey says that 85 percent of mobile users prefer apps for a better experience of buying properties and mobile app development is a crucial part of digital marketing so it shows the importance of digital marketing for the real estate business.
Gives Choice to Both Buyers and Sellers
It is the 1980’s as a buyer you have just a few options or as a seller, you can be impactful even if you have a few options to show, but it is 2022 when everything is on the internet it gives you a lot of option as a buyer and a lot of customers as a seller, and with digital marketing, one can easily increase its customers.
Social Media Marketing
A normal user stays hooked up on social media for more than 2 hours and 30 minutes in a day, which makes it a perfect spot to show your product. That is why many brands are using social media as a marketing tool to get to their target audience. Even in real estate marketing social media promotion is proving beneficial for business growth. Digital marketing provides Social media marketing.
With digital marketing, a real estate business can show virtual content of properties to their buyer. In today’s world, everyone is so engaged in their life that they can’t visit properties. In such conditions showing property through virtual means is proving very beneficial. With digital marketing, you can create mobile applications or websites that will show the virtual property to the customer.
With digital marketing, you can get such content for your website that will feature all of your properties. Through this, it will become easy for your viewers to get insight and knowledge about every property. Besides it by adding feature listings of hot properties or the most relevant properties you can help your website to generate more and more customers.
Marketing has always been the most important part of the business. Traditional ways of marketing like pamphlets, banners, etc were beneficial but with the advent of the internet there is only one soul-marking way and that is Digital marketing. In real estate digital marketing provides benefits to both seller and buyer, for sellers it opens the vast market of the internet to get a maximum number of customers, and for buyers, it fills the ocean of choices. Thus we can say that digital marketing is a very important tool for real estate agencies.
Mobile App Design Guide: How To Build a Mobile App Design?
Why Build a Mobile App?
In today’s world, nearly 6.648 billion people are using smartphones which is 83.72% of the whole world population and it is considered that by 2025 these numbers will increase to 7.33 billion, which will be nearly 92% of the total world population. If you have a thriving business and you are planning to develop an app for business growth, so it is the right time to start developing a mobile app design. “It is not the smartphone that brought the world to our fingertips but it is the mobile apps.”
Mobile apps can provide benefits to your business in many faces like
Increase Your Accessibility
A study conducted by App Annie shows that a regular user spends nearly five hours of a day using a smartphone. People use phones everywhere which makes mobile apps perfect to increase your product’s accessibility. Plus most people prefer using mobile apps over websites because mobile apps are easy to use and allow users to access information, products, and services easily. Because of such accessibility, mobile apps are proving to be users’ first choice.
Build a Strong Brand
Whether it is a big business or a small one mobile apps can build a strong brand. Most of the big brands like Amazon, Myntra, and Instagram have their apps because apps provide brands with recognition and create user loyalty.
Improves Customer Engagement
We all use Instagram right, now tell me how many of you use Instagram on the web? No one, right, because Instagram on the app and Instagram on Web are quite different. On mobile apps Instagram takes less time to load, it works quickly and provides some unique features, which is why people like to engage more on the Instagram app. It shows that Mobile Apps for business can improve the engagement of users.
We have talked about why mobile apps are important for your business. Now let’s know how to build a user-friendly mobile app design.
Mobile App Design
If we open the play store, we will find a lot of mobile applications on it. Even though we use a lot of mobile apps every day, We like some apps and use them on a regular basis but we don’t like other apps and reject them. What is there in an app that makes us like it or reject it? Actually, it is the Mobile app design.
Mobile app design is the look of a Mobile application, it includes factors like optimal usability, accessibility, engagement, and overall user experience.
If you are a new businessman and want to develop an attractive mobile app design for your product, here are some tips for creating a good mobile app design.
Creating an Idea
Idea is the basis of everything so first of all, you have to brainstorm and develop an idea of what you want to create. After getting the idea you should do research on the topic, get all the do’s and don’ts, and then should start working on the app.
The most important task after generating an idea is to find your target audience, those people for whom you are developing the app, and then make a mobile app design that your target audience will be attracted to.
It is the UX that means user experience that differentiates between a good mobile app and a bad mobile app. Today when we download a mobile app, we want a lot from it like fast loading, easy to use, etc. So if you want your app to be successful, you have to keep all these factors in mind and develop a mobile app design that can live up to the expectations of users.
Features and Functionality
There are millions of apps on Google Play and Apple store and these numbers are increasing every day, so what will be there, that outstand your app from others, It is the functions and Functionality. Thus before developing a Mobile app design it is necessary to point down all the features and functionality that you are going to provide.
In the competitive world of the internet everyone wants to create something best and in order to do that one needs to have the best team. If you want to develop a user-friendly, attractive, and amazing mobile app design so you must get a team of professionals, there are various organizations that provide you with such services. For example, Globally based digital marketing company Coregenic Software provides a team of highly-skilled, experienced, and creative professionals to develop the best mobile app design.
We know the things that you should do before developing a mobile app design, now I am going to tell you a few things because of why people uninstall mobile apps.
1. No one likes to get unnecessary notifications on their mobile screen and 71% of users uninstall mobile applications due to annoying notifications.
2. Assume we installed a game and while playing it we find a lot of advertisements on the screen, that take a lot of time to display and interpret while playing, so what will we do? We will remove the app and this is the reason that 28% of mobile apps are uninstalled.
3. We want everything easy and that is why 15.6% of apps are uninstalled due to complex registration.
We can say that in today’s world due to the highest accessibility of Mobile apps it is necessary to build a good mobile app design for your thriving business which is user-friendly. Your mobile app should consider all the factors that can make it popular and it must reject all the factors that people don’t like while using an app that hiring a professional team is a must.
Tips To Increase Business Revenue In The Digital World
From the time of printing pamphlets to Instagram posts, advertisement has always been an important part of the business. In the digital world, the advent of the internet made it easy to reach huge numbers of people but the high competition made it difficult to reach first. Thus in today’s world, digital marketing is one of the most significant and cost-effective marketing solutions. “The more people will see you the more they will buy”
Digital marketing is an essential part of modern business because it connects a business with its audience when they are online and it can bring a lot of new opportunities and growth to the business. Techniques like social media marketing, search engine optimization, etc are providing benefits to many businesses and proving beneficial for many leading as well as developing companies.
Today we are going to give you some tips to increase your business revenue in the Digital marketing world by reaching the audience first.
1. Website Optimization
In the modern world a website is like a shop or a showroom where people visit to review the product they want to buy and a well-settled showroom always gets a lot of customers. Thus it is very important to create a well-settled website. Let’s assume that you need to buy something, so the first website you will search on google is Amazon.com because it is user-friendly and there one can navigate the item easily. Thus a company needs to build a well-formatted website where users can come, stay and search further for the needed information or item.
2. Social Media Marketing
Social media is the biggest market in today’s world where billions of people are engaged. When you post your product on any social media website in the form of a short blog, photo, or reel, millions of people see it and It is one of the reasons that many companies hire social media influencers to advertise their product.
A small reel can make a huge impact on your business revenue, a funny meme can advertise your product to millions of people and a good blog can lead you to generate good revenue.
3. Attractive Content
A catchy phrase, attractive headline, or an entertaining reel is enough to attract traffic to your business site. At this time people are so busy that they don’t want to see anything that is not entertaining or attractive, so while marketing on the internet or social media it is very important to use content that will attract the target audience, and that can catch their attention in the first ten seconds.
Social media sites like Instagram and Facebook are such platforms where people are hooked up most of the time, targeting these sites with the right content can bring a lot of audience to your site. Hiring social media influencers with millions of followers is becoming a part of digital marketing strategy.
4. Digital Marketing Strategy
Marketing strategies have always been an inseparable part of the business. A digital marketing strategy is important for businesses to attract new customers by providing them with interesting, unique, and entertaining content.
It is not limited to written articles and blogs but with the introduction of social media marketing pictures, video blogs, reels, etc also plays an important role in Digital marketing strategy.
5. Target Audience
Before selling an item, it is necessary to know for whom you made the product. The digital marketing strategy should keep an eye on the target audience and they must know their age group, like-dislikes, the social media site they are using, etc. By knowing all this you will be able to attack your target audience with the relevant content.
6. Focus On Your Client
“If you will care about the client they will always purchase from you”. It is a golden rule of marketing forgotten by many. Digital marketing always focuses on your audience, always answering their quarries, and replying to their comments on the post so that they can more feel attached to you or the organization.
7. Google My Business Tool
Google my business tool is one of the most effective business tools which is used by a top digital marketing company. This tool allows business to raise their appearance on Google pages and the best part of this tool is it is completely free thus anyone can use it. So if you are a start-up and trying to reach an audience with digital marketing so this tool can be your key to reaching your audience.
8. Increase Engagement
After building a website the second step is to increase engagement on your profile. Nowadays many companies are using strategies like give away or take away (where they give gifts to users), discount, season sales, etc to increase engagement on their website because higher engagement with your website strengthens your credibility as a company and built trust among the users.
As we have said earlier the ” internet made it easy to reach huge numbers of people but the high competition made it difficult to reach first.” Thus it is clear that in the modern world if you want to expand your business so the best option is a Digital marketing strategy. And we have given you some of the steps that one can use to gain an audience and more audience will give you more revenue.