What is Email Marketing

As the name tells that using Emails for marketing is known as Email Marketing. In recent times Email marketing has proved to be one of the best ways to communicate with your customers. If you are developing a business and want to run a marketing campaign that is easy to start, cost-effective, and highly accessible so you should know the benefits of Email marketing. “If you want to create a personal relationship with your customer Email Marketing is what you are looking for”

Benefits of Email Marketing

Research says that actively there are 4.26 billion email users around the globe and 96% of them check their mail every day. These huge numbers make email marketing a highly effective and accessible way of promoting yourself. Thus it is true to say that marketing yourself or your business through emails is a fast, flexible, and cost-effective way of reaching new customers. Emails can also encourage people to visit your website which can create great traffic to your web page.

Emails can help you to become a big brand. Now let us talk about some of the benefits of email marketing.

Target Audience

The most important aspect of increasing business revenue is to reach your target audience and emails are the best way to reach your targeted people. For example, you are a small sports brand in Delhi and you have organized a sale of 50% off only for Delhi People. So by Email marketing, you can target only those people who are living in Delhi and are interested in sportswear.

Cost-Effective

Traditional or modern both kinds of strategies are costly but Email marketing costs much lower than others and this affordability is one of the most appealing benefits, especially for new business. First of all, you don’t need to hire a very expensive firm, second, you can reach huge numbers of people easily, and third, there is a great return on investment in Email marketing, research says that for every 1$ spent you can get 36$ of return. So there is no advertising fee, printing cost, and good return on investment, what else does a business want.

Improve Sales

As we know that email marketing is a cost-effective marketing method with a high return on investment it is where you can reach the right people at right time. Survey says that nearly 60% of people make a purchase influenced by Emails. Thus promoting your business through Email marketing can be a tool to improve your sales.

Customer Relation

Tell me how many of you feel good after getting a welcome email from Netflix or how many of you feel bad after getting a goodbye message from Netflix. Email marketing is a great tool to build a good relationship with your customer. Besides it, with emails, you can give them the necessary information on time.

Increase Brand Awareness

Do you how many Email users we have in this Digital World? 4.26 billion send 3.13 million emails every second and 96% of consumers check their emails daily. This makes Email a big market for huge brands and developing businesses. With emails, you can aware people of your business, about your products and services and you can update them about any information related to you.

Easy to Measure

One of the most important aspects of running a successful marketing campaign is to measure your success and improve your mistakes. While it is difficult to measure quickly with traditional and modern methods, with Email marketing you can measure your campaign quickly and easily. There is an Email Marketing software that allows you to track open, click-through, and conversion rates which makes it easy to improve a campaign.

Traffic to Your Site

As we already know that 96% of 4.26 billion people regularly check their Emails. So by creating attractive emails, you can easily attract people to your website which will gradually increase traffic on your web page, and more traffic means more sales.

Easy to Start

Email marketing is not like pamphlets that need to be printed and then distributed nor like web marketing where you need to make a good website first but in Email marketing, you just need to send emails to your identified target audience. Thus it does not require a huge team of experts to be successful.

Highly Accessible

Emails are highly accessible, people use them while traveling, in the office, on their phones, or their laptops. Tell me how many times you check your mail in a day at least two or three times, now assume if a regular person checks his mail and finds your advertisement in his inbox so it can improve the chances of a sale.

Time-saving

Email marketing is time-saving if compared to others, like here you don’t have to wait for days for a banner to get ready or a website to get started but here you just need to make an attractive mail, then you have to identify your target audience and then you can start marketing.

Conclusion

In recent times Email Marketing has become an important aspect of digital marketing. Email marketing is highly accessible, cost-effective, easy to start, and easy to measure way to marketing. Every company whether big or small wants to create a personal relationship with their consumer to earn their support and loyalty, for such a scenario, there is no better option rather than Email Marketing.