What is Web Development?
Web development or website development is meant for creating, building, and maintaining websites and web applications. It includes all the processes like web design, web publishing, web programming, database management, etc. that are necessary to develop an application that can run on the web. Web development is developing faster than your internet
Web development is an important pillar of Digital Marketing, every business owns a website now because they are necessary for getting new leads and potential customers. But with the developing time trends for web development are also evolving for providing a better user experience and if you own a small or big business and want to develop a website, here are some latest trends that you must follow while developing your website to provide a better user experience.
Latest Web Development Trends
Some of the latest and best Web development trends in the market are :
PWA offers a good experience even when the user is offline or using an unreliable network, with such a great user experience PWA also offers push notifications and offline access to cached content. It is not wrong to say that PWA has the potential to replace native mobile apps.
AMP stands for Accelerated Mobile Pages. This project is the result of the collaboration between the two biggest companies in the world i.e. Google and Twitter. The main motive behind this collaboration is to give competition to Facebook instant articles and Apple news. This open project created a website that can load faster.
AMP optimize pages take only about 2 seconds to load while others can take up to 22 seconds to load. This is one of the technologies that is embraced a lot by developers.
Voice Search Optimization
This is one of the most exciting web development trends. Even you must have liked using voice searches more than typing. In simple words voice, search optimization can be defined as the process of optimizing web pages to appear in the search voice.
Because of voice assistance, this feature is gaining more and more popularity and I guess we all say ” hi google”, “hi Alexa” or “hi Siri” once a day researchers say that in the coming years, devices will be able to identify voices to provide better user experience and by 2023 there will be billion digital voice assistants. So if you are developing a website don’t forget to introduce voice search optimization.
AI Chat Bot
With the introduction of AI-powered chatbots, it becomes quite easy for users to get answers to every question. The Ai-powered chatbot is a smarter version of a regular chatbot that uses the technology of Natural language processing and Machine learning to understand the situation and respond like humans.
There are many features of Al chatbot like problem-solving skills, 24X7 support system, and behavior analytics that make it popular. According to experts, self-learning bots are the future, so develop a website for the future and don’t forget to use the Al chatbot.
If I define a responsive website in easy words It is a website that is designed to look good on every device. A responsive web design can automatically adjust for different screen sizes and viewpoints. As we all know that there are a variety of devices like laptops, mobile phones, tablets, etc where people use the internet and every device comes in many sizes so developing a responsive website, that can fit on any device is crucial. While web development remembers to have a responsive website on your list.
According to research, 81.9 percent of people use dark mode on their phones, and most people like to switch a website into dark mode. Tell me how many of you use light mode on your phone? A few I guess because dark modes are becoming the first choice for people. So this is another trend on which you should focus while developing your website.
Single Page Application
Single page applications can be defined as applications that use only a single page means where users don’t need to switch to the second page to get a fresh result but the single page of the application will be uploaded with new content. We like to scroll on a lot of single app applications like Facebook, Instagram, etc. In a single-page application, the user does not have to wait to upload it but it updates itself which provides a better user experience.
Single-page applications have more capability to hold the user of attention because they can upload quickly. Thus users get instant results.
Motion is a modern and most popular design style. It is a front-end framework that is used to build fully responsive web design. The biggest benefit of motion UI is that it is the most effective and straightforward approach to capturing someone’s attention. With this, you can convey your message by using motion design animation.
You know research says that a person will leave your website within ten seconds if he or she does not find it attractive, in such conditions with Motion UI you can make a beautiful website.
There is no doubt that web development is very important, but if you want to earn loyal visitors to check your website again and again so don’t forget to follow these trends.
About Coregeneic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.
Digital Marketing For Local Business
I always thought of the time when marketing used to be a very difficult task, I remember coming out of school and seeing people distributing pamphlets for reaching potential clients, I remember as a kid my only fashion hub was the shop in my ally and even for that local shop the only target audience was the people of the locality. But now within twenty years, the shop has converted into a big showroom offering free delivery services to distant clients and all this happened because of Digital Marketing. Ride on Digital marketing to take your local business to the international market.
What is Digital Marketing
From the day people started doing business or trade, marketing has always been an inseparable part of it. Traditional marketing strategies include tactics like distributing pamphlets, placing big banners, etc, which can advertise your product locally, with the coming of electronic means of mass communication like radio, television, etc people slowly shifted towards digital and radio ads because they were more effective and can advertise your products nationally.
But now with the advent of the Internet and 4.66 billion people using it, Digital marketing comes to be the most effective marketing strategy in history which can advertise you or your firm globally.
Digital marketing is also known as online marketing, this includes various strategies that help you to promote your business on digital platforms like Google, social media platforms, etc. to get potential customers.
In recent years digital marketing comes to be the most successful tool for marketing, it has helped a lot of local businesses to become big brands, and if you own a local business and want to use digital marketing as a tool to gain global brand recognition. So today in this blog I am going to share some ways by which you can use digital marketing to grow your business.
Growing Business With Digital Marketing
Every firm wants to grow its business by using digital marketing as a promotional tool, so some ways of it are:
Creating a Website
Creating a website is the first and most important step in your Digital marketing journey. There is no doubt that a website is the digital face of a company where people will look for your products and services, a good website can work as a tool to build trust between you and your customers and people are likely to trust a well-maintained website. Now before creating a website you have to make sure what kind of website you want to make, Static or Dynamic. Your choice of the website must be based on your budget, industry size, and resources. If want to know deeply about the difference between Static and Dynamic websites so follow the link.
The report says that currently there are 1.7 billion websites in the world and every day and 5,47,200 are created every day on the internet. Now in such heavy competition how can you promote your website to be on the first page of search results? Yes, it is by Search engine optimization. By this, you can promote your local business globally.
After creating a website and then taking it to the top the next most important way for better digital marketing is by uploading quality content on it because people will visit your website for information about your products and services. Blogging comes to be one of the most effective ways of engaging people on your website. With blogs, you can share information about your firm and you can also share your thoughts and ideas on various events.
Social Media Establishment
The most effective way to establish a Digital presence is via social media platforms. You know what according to research 4.62 billion people are using social media and an average person spends more than two hours and thirty minutes scrolling media. With such a huge reach social media has become one of the biggest markets for local businesses. I know it sounds weird but one meme on Facebook, one creative reel on Instagram, and a good post on Twitter can make a great impact on your business. If you want to gain in-depth knowledge about social media reputation so follow the link.
Google Business Profile
One of the purposes of Google’s business is to connect a consumer with both an international brand to a local business as well. By creating a profile on google business you can manage how your local business shows up across google products like maps and searches. If you run a business that serves the customers of a particular locality so your google profile can be quite helpful to find you.
For local businesses one of the major concerns is budget, thus they can not be spent very much on advertising, in such condition google ads provide an amazing platform for budding local businesses because google ads work on the concept of PPC means per pay click, in this model of advertisement you need to pay only when someone clicks on your advertisement. This is a very cost-effective way of advertising.
Highlighting Your Social Comment
Research says that before purchasing a product or service people like to read at least 10 positive reviews about it, so for establishing a good reputation with consumers it is necessary to highlight the positive comment from previous consumers, positive reviews act like a trust builder for consumers.
There is no doubt that Digital marketing is the backbone of modern business, by this many businesses are getting potential clients. If you own a local business and want to convert it into an international brand taking the above steps can prove very beneficial for you.
About Coregeneic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.
What Are Google’s Updated Policies?
There is no doubt the fact that Google is the biggest search engine of recent times and the reason behind it is that, Google always cares about its viewer thus when you search for any information on Google so it shows you only the best pages first.“If you want to grow with google so update yourself with google”
For that purpose, Google keeps on changing its algorithm regularly. Google algorithms is a very complex system that is used to retrieve data from its search index and instantly delivers the best possible results for a query.
Now if you have a business website that you use or you want to use for generating leads so you have to be aware of the recent update of Google in its algorithms policy. This recent update is impactful for websites, especially for the B2B (business to business) segment. If you ignore them, So they can put a negative impact on your business website and can cause a heavy downfall in your brand visibility on Google, but if you follow them, they can provide you with immense benefits. Now the question is what does this update focus on? This update simply focuses on your page experience.
Now you must be wondering what is page experience? So First of all, let us about page experience.
As the name simply says that when a viewer clicks on your website so the experience he gets is known as Page experience. Now many of you will think that a page that loads quickly can provide a better page experience but this is not true, quick load is one aspect of a better page experience but it is not the only one.
There are several other factors like security, performance, usability, content, etc that are necessary for a better page experience. And in fact page experience is a set of ranking signals which informs google about your page, whether it is serving a better user experience or not.
All these factors like speed, security, performance, etc are evaluated closely by Google, and it decides where your website should stand in the search engine, now let’s know deeply about the component that can improve your page experience:
Core Web Vitals
In easy words, Core Web Vitals is a report that shows how your page is performing based on real-world usage data. The elements of Core Web Vitals include all the page performance elements like loading time, interactive, visual stability, etc.
As the name shows that this component checks how good your website is with a mobile version. It will check the time it is taking to load on a mobile phone, clarity of visuals, and overall user experience.
Google cares a lot for the security of its users. Here google will measure how much secure browsing you are providing to your viewers. It refers to the assurance of the security of the data that it will not expose to any malware or any other deceptive program.
It deals with the content of the page that should be easily available to the user. Now here comes another question why google is so much focused on its page experience so let us know the answer.
Why Page Experience is Important
Google cares a lot about its viewers, thus google wants to provide a secure and fast user experience to them. Google does not want to disappoint anyone thus there are several factors on google that access various aspects of your website to make sure that your website is providing a good user experience. For that purpose, Google has spent years to develops an algorithm that makes sure that viewers are getting the best result from their searches.
Now only your good content or fast loading speed does not matter but it depends on the overall quality of your website.
After using the page experience algorithm and other benchmarks Google can filter out all those websites which are not giving a good user experience. Thus if you want to keep your website on the top page of Google so you need to follow all the updates by google otherwise you will find your website will not get enough traffic on google.
What if Your Website Does not Serve Better
Now many of you must be thinking that what will happen if a website fails to work according to these updates or what if a website is not providing a good page experience, if this happens so your website can face various problems like :
What is the worst thing that can happen to a website, it is losing its visibility on search engines. As we have already told you that factors of page experience work as a signal that informs google about the user experience of your website, if your website fails to work according to these updates, and did not provide a good page experience so you will face a great loss of visibility on google search engine. The report says that only 25% of people go to the second page thus your website must appear on the first page for better lead generation.
Do you know what is the meaning of losing visibility on search engines? It means losing your traffic and losing traffic will lead you to lose potential customers. They’re a tough competition on the internet and if you want your website to get higher traffic so it is important for you to follow all the updates otherwise you will lose your visibility.
Google takes care of its visitors thus it is the biggest search engine of all time and if you want Google to help you to grow your website so you must take care of all the policies applied by Google in its recent update, Take care of your visitors and Google will take care of you.
About Coregenic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.
Static and Dynamic Websites
Websites are the new face of companies, before buying your products or services people will look for you on the internet, and therefore a well-maintained website can work as a trust builder among your consumers, thus creating a website for business growth is an essential part of marketing now.“Developing a website means developing an internet face for your company”
Broadly there are two types of websites Static and Dynamic and if you are confused about choosing the type of website, you should develop for your business, So this blog is for you. Today we are going to tell you the differences between static websites and Dynamic websites.
New before we dig deeper into finding the difference between them, let us know what are Static and Dynamic websites?
In easy words, Static websites contain a fixed number of pages, and the format of a webpage means whenever a visitor clicks on a static website so he will see the same information again and again. A static website can be highly designed with multimedia like photos and videos but all these multimedia will remain the same unless someone changes them manually.
Pros of Static Website
- Static websites are easy to develop because here developer did not need to make a very heavy website that can change according to the user’s database or other factors.
- As we know that static sites are easy to develop, thus it is affordable because you don’t need to have very high professionals for creating and developing your website.
- If you have a small business Static website is perfect for you because it is easy to handle and affordable.
Cons of Static Website
- If you want to change anything on your website so you have to do it manually or you have to wait for the developer to do it.
- One of the major cons of a Static website is that it comes with limited functionality.
- If you have a big business website that needs everyday updates so Static website is not an option for you.
In simple words, in a Dynamic website, the content can be changed dynamically. A dynamic website is a webpage that displays different types of content whenever a viewer clicks in. The content of the page changes depending on various factors like viewers’ location, time of day, search pattern and history, etc.
Pros of Dynamic Website
- Dynamic websites are more attractive than Static websites because the user finds something new whenever he/she clicks in.
- For big firms, it is a perfect choice because restructuring a Dynamic website according to present needs is much easier.
- It can update itself according to the user’s database and needs.
Cons of Dynamic Websites
- Dynamic websites perform various functions thus they take more time and resources to build.
- They need good capital to develop. Dynamic websites are not a good choice for small businesses.
Differences Between Static and Dynamic Websites
Now after knowing Static and Dynamic websites let us know what are the major differences between them :
As we already know that the content on a static website remains the same and whenever a user clicks in so he finds the same information, again and again, it happens because the content of the static webpage is pre-written, and therefore static websites require less server power, plus there is no database or client-server to run through thus the loading speed of a static website is faster. while on the other hand if we talk about the dynamic website so whenever a viewer clicks on a dynamic website so he finds something new every time and the content depends upon his location, search history, etc thus the website has to run through its database and client-server thus dynamic websites take extra time to load.
Now if we look from the perspective of user experience so there is no doubt that dynamic websites provide better user experience and it is because of their changing content. When a user clicks on your website so he wants to find something new every time. He wants to get new information, new images, new videos, etc and on a dynamic website, the user gets it while on the static website he gets all the same information again and again thus once after seeing your website or after gaining the needed knowledge he won’t come back.
One of the biggest examples of a dynamic website is Instagram where most people stay hooked most of the time because whenever they open it up, they find something new. Netflix and Hotstar are some other examples of Dynamic websites.
Now if we talk about the management of both the websites, So yes developing a static website is easy, it needs fewer resources to form but it is hard to maintain them because at a static website you need to modify everything by yourself while on the other side it is tough to create a dynamic website because it requires a lot of resources but it is easy to make changes on them. Thus managing a dynamic website to easier than managing a static website.
If we talk about the security of both websites so static websites are more secure than dynamic websites and are because static websites don’t connect with any database or use external extensions and plugins and these are the common entry points for attracting. While a dynamic website working effectively uses databases as well as extensions and plugins thus it can be attacked easily.
Websites are an essential part of influencing customers to your company and if you want to develop a website for your firm and are confused about which one to choose so read the Blog carefully and develop a website according to your budget, firm size, and need.
What is Word Press
If you are looking for software on which you can develop your website by yourself and can manage and modify it, So your best option is WordPress. WordPress is an open-source content management system or CMS. This software helps users to create, manage and modify content on a website without the need for any specialized technical knowledge. Now let’s see why WordPress website development is a better option.“Take the control of your website in your hand with WordPress website development”
There are many CMS platforms like Drupal, Joomla, Squarespace, Weebly, Wix, and many more but there are many things that make WordPress your best choice:
- WordPress is an Open Source Platform means anyone can use it without spending any money.
- If you are developing a website for the very first time so there are millions of customized themes available on WordPress that will help you to get started with your website.
- This software is easy to use, you don’t need to have heavy knowledge of coding to use it.
- It is SEO friendly which is most important for any website.
- Plugins are very important for developing a website and there are more than 55,000 plugins featured in the word press directory.
- In this world of the internet, there are 1.7 billion websites, among these 455 million websites use Word Press. That means 34% of all websites use WordPress.
How to Use WordPress to Develop your Website
Now we know that WordPress website development is your best option, but here comes a question how can we use WordPress for developing an amazing website, I am going to share 8 reasons that will tell you why WordPress website development is a better option :
Choose a Theme
Now before developing a website, it is important to choose a beautiful theme that will match the products and services you are providing, at WordPress, there are more than 31,000 themes available, you just need to type your industry type on the search bar and start evaluating the theme for your new website. Research says the normal user leaves a website within 10 seconds if he/she doesn’t find it attractive so it is also important to choose an attractive theme that can hold the user for a while.
Upload the Best Content
After the overall look of what will a user wants from your website, it is dynamic content. So you must upload good content and upload it regularly. Try to give something new to your user and try to give it in such as creative way that he wants to visit your website again and again.
Use SEO Plugin
Search Engine Optimization is an important aspect of driving traffic to your website because people will click on your website only if they see you on the front page, but in this highly competitive world, it is tough to be on the first page of the search results. With word press you will find many SEO plugins like HubSpot, All in one SEO, Yoast SEO, MonsterInsight, and many more, so download any plugin and make your website SEO friendly.
According to Google research, a normal user will leave your website if it takes more than 3 seconds to load. So your website needs to upload quickly. For this situation, you can use plugins like WP smush, Optimus, EWWW image optimizer, etc. on WordPress. These plugins can optimize your site’s image to make sure that your page load time is quick.
Blogging has become an essential part of website growth because blogs are great for search engine optimization. A quality blog can bring potential customers to your website and can boost your search engine which will bring more searches to your website.
Monitor your Website
Another important aspect to run a good website is monitoring it. With WordPress, it is easy to integrate with a host of tools including google analytics. With Google Analytics, you can track the visitors to your site easily.
Easy to Contact you
Now if you want to win consumers’ trust so always make it easy for them to contact you. With the Facebook, messenger live chat plugin you can make it very easy for your visitors to contact you directly and by this, you can get new leads for your business.
Show Happy Consumers
Before purchasing your product or service people will like to read the comments of those people who are satisfied with your product so it is necessary to show positive feedback to get more consumers. With WordPress website development you get a plugin named proven that is an amazing tool for leveraging social proof to get consumer engagement.
Some reasons show why WordPress website development is a better option for you to develop your website.
Do you know? WordPress powers 14.7% of the world’s top websites. If you are a budding business and want to create a website for your growth that you can maintain and modify by yourself without asking for technical help so WordPress is your best option.
In this modern world, Social Media is the key to success in increasing brand reputation.
Research says that in today’s world more than 50% of the population is using social media which numbers nearly 4.62 billion people around the globe and an average user spent more than two hours and thirty mins scrolling a social media platform. With such a huge number of people, social media has become one of the biggest markets for big brands as well as developing businesses. Thus it becomes necessary for every business to develop a good social media reputation for brand awareness and to earn loyal customers. Today in this blog I am going to tell you how to create a good social media reputation and how to manage it.
How to Create Social Media Reputation
In these times as an individual or a brand, we all know the importance of a strong social media reputation for influencing your audience. But with such strong competition, it also becomes very difficult to establish yourself digitally. Now I am going to share some of the ways by which you can establish an amazing social media reputation.
Choose Your Platform
Now before activating yourself on social media it is most important to select the right platform for example if you are dealing in fashion or entertainment so your target audience must be on Instagram or Facebook so you need to build yourself there. If you are dealing in jobs and business so you will find your target audience on LinkedIn. So it is most important to identify your platform.
Now one of the biggest reasons that many businesses can not get an influence on social media platforms is because of a lack of being active and that is why people forget about them so if you want a strong social media reputation so it is a must for you to stay active and upload content regularly.
Do you know what is the key to success in gaining a strong social media reputation? It is creative content, a good reel, a creative blog or a funny meme can increase your followers to millions, so it is most important to upload creative content that your target audience wants to share and see again & again and another important thing is to upload regularly so that your audience can remember you.
How to Manage Social Media Reputation
After making a strong social media reputation it is important to manage and maintain it. For that purpose, you can use Social media reputation management. It is a process of building and monitoring your presence on social media to improve brand awareness and sentiments. It includes making user-generated social media content such as reviews to influence the way your brand or business is perceived. It includes aspects like reputation management, reputation repair, and review response. Now let us deeply know how we can manage our social media reputation.
Find your Current Social Media Reputation
To fix something, first of all, you need to know the problem, with Social media reputation management you can use social media listening software to monitor your brand and discover what people are saying about you across social media. Once you get the data then you can work to fix your current social media reputation.
Review Response Procedure
Now the other next step is to respond to the reviews, your response to the customer needs to be polite, concise, and prompt and it should disrespect the consumer in any way. You must create guidelines that how you should respond to positive or negative comments, this strategy can help you to improve your social media reputation.
Highlighting Positive Comments
You know that before purchasing your product people will see reviews and research says that a person sees at least ten positive comments before purchasing from you. So with dealing with negative comments it is also important for you to highlight positive comments. So that buyers can see the positive sides of your company and product. This activity will help you to earn customers’ trust.
It is a golden rule of business to respond quickly when your consumer needs you. So even on social media don’t ignore those people who are facing problems while using your product, help them to solve their problems and respond to their problems as quickly as you can.
Monitor Your All Sources
We have discussed that you need to find the platform where your target audience is hooked up for most of the time and you should spend more time and energy there but you must also check other platforms. You should check every platform where your brand is mentioned and try to solve every problem that your consumers are facing. This is one of the best ways to improve your brand’s social media reputation.
These are some steps by following which you can create a good social media reputation as well as you can manage and maintain your social media reputation.
There is no doubt that social media is one of the greatest promotional tools of the current time but if you want to reach millions of people by using social media so you must use it wisely. Social media reputation is essential for any business now so to maintain this reputation one needs to have social media reputation management. Your social media reputation affects directly your business profile.
What is Email Marketing
As the name tells that using Emails for marketing is known as Email Marketing. In recent times Email marketing has proved to be one of the best ways to communicate with your customers. If you are developing a business and want to run a marketing campaign that is easy to start, cost-effective, and highly accessible so you should know the benefits of Email marketing. “If you want to create a personal relationship with your customer Email Marketing is what you are looking for”
Benefits of Email Marketing
Research says that actively there are 4.26 billion email users around the globe and 96% of them check their mail every day. These huge numbers make email marketing a highly effective and accessible way of promoting yourself. Thus it is true to say that marketing yourself or your business through emails is a fast, flexible, and cost-effective way of reaching new customers. Emails can also encourage people to visit your website which can create great traffic to your web page.
Emails can help you to become a big brand. Now let us talk about some of the benefits of email marketing.
The most important aspect of increasing business revenue is to reach your target audience and emails are the best way to reach your targeted people. For example, you are a small sports brand in Delhi and you have organized a sale of 50% off only for Delhi People. So by Email marketing, you can target only those people who are living in Delhi and are interested in sportswear.
Traditional or modern both kinds of strategies are costly but Email marketing costs much lower than others and this affordability is one of the most appealing benefits, especially for new business. First of all, you don’t need to hire a very expensive firm, second, you can reach huge numbers of people easily, and third, there is a great return on investment in Email marketing, research says that for every 1$ spent you can get 36$ of return. So there is no advertising fee, printing cost, and good return on investment, what else does a business want.
As we know that email marketing is a cost-effective marketing method with a high return on investment it is where you can reach the right people at right time. Survey says that nearly 60% of people make a purchase influenced by Emails. Thus promoting your business through Email marketing can be a tool to improve your sales.
Tell me how many of you feel good after getting a welcome email from Netflix or how many of you feel bad after getting a goodbye message from Netflix. Email marketing is a great tool to build a good relationship with your customer. Besides it, with emails, you can give them the necessary information on time.
Increase Brand Awareness
Do you how many Email users we have in this Digital World? 4.26 billion send 3.13 million emails every second and 96% of consumers check their emails daily. This makes Email a big market for huge brands and developing businesses. With emails, you can aware people of your business, about your products and services and you can update them about any information related to you.
Easy to Measure
One of the most important aspects of running a successful marketing campaign is to measure your success and improve your mistakes. While it is difficult to measure quickly with traditional and modern methods, with Email marketing you can measure your campaign quickly and easily. There is an Email Marketing software that allows you to track open, click-through, and conversion rates which makes it easy to improve a campaign.
Traffic to Your Site
As we already know that 96% of 4.26 billion people regularly check their Emails. So by creating attractive emails, you can easily attract people to your website which will gradually increase traffic on your web page, and more traffic means more sales.
Easy to Start
Email marketing is not like pamphlets that need to be printed and then distributed nor like web marketing where you need to make a good website first but in Email marketing, you just need to send emails to your identified target audience. Thus it does not require a huge team of experts to be successful.
Emails are highly accessible, people use them while traveling, in the office, on their phones, or their laptops. Tell me how many times you check your mail in a day at least two or three times, now assume if a regular person checks his mail and finds your advertisement in his inbox so it can improve the chances of a sale.
Email marketing is time-saving if compared to others, like here you don’t have to wait for days for a banner to get ready or a website to get started but here you just need to make an attractive mail, then you have to identify your target audience and then you can start marketing.
In recent times Email Marketing has become an important aspect of digital marketing. Email marketing is highly accessible, cost-effective, easy to start, and easy to measure way to marketing. Every company whether big or small wants to create a personal relationship with their consumer to earn their support and loyalty, for such a scenario, there is no better option rather than Email Marketing.
What is PHP
PHP was created as a simple scripting platform known as “personal Home Page” in 1994 by Rasmus Lerdorf, but now PHP stands for Hypertext Preprocessor. It is a server script language that is widely used for web development. A survey by W3Tech says that almost 79% of websites are developed by using PHP which makes it the most popular server script language.“Everything needs a language to communicate, even your web”
Now before knowing what makes PHP so special let us know what is Server script language. Web development is basically based on communication and data exchange and this communication takes place via two parties that are Client and the server. The server is responsible for serving the web page according to client requirements and A client is a party that requests a page from the server and displays it to the user.
Benefits of PHP for Web Development
According to PYPL which is Popularity of Programming Language, PHP is the fifth most popular coding language in the world, W3Tech data says that 78.9% of all websites use PHP as a server-side programming language, which means that 8 out of 10 websites are using PHP for web development. The two most common and popular examples of software written in PHP are Facebook and WordPress.
There are some reasons that make PHP so popular
One of the biggest reasons for the popularity of PHP is that it is an open-source web language means it is completely free, one needs to spend nothing to access it. There is no hidden expense in purchasing any licenses or software. So if you are a new web developer and looking for a cost-effective server script language so your answer is PHP.
Wide Selection of Database
A database is important for saving and securing your data, and depending on your budget, work needs, and audience you can select from a variety of Data Base. One can find different types of databases like MySQL, Oracle, DB2, etc, and PHP can connect with any of them. It has built-in modules which can be connected to any database easily.
Easy to use – If you are new in business and looking for a side server language that is easy to understand and use, so your best option is PHP. PHP is considered as one of the easiest web languages. Compared to others PHP does not need manual or intensive studying, it is logical and well organized and a developer with good knowledge can use it easily.
Combinability with HTML
PHP is the language that can be properly embedded with HTML programming language and that is why there is an incredible synergy between these two technologies. Thus it becomes easy to create highly dynamic interfaces. Nearly all website templates are written with HTML so it also becomes easy to integrate with a design solution.
Improve Loading Speed
Now one of the most important factors of a good website is that it should take less time to load, according to google 53% of people leave a website because it takes more than three seconds to load thus quick loading is necessary. PHP uses its own memory so by using it you can make your website load faster as compared to many other technologies.
Dynamic and Flexible
For an ongoing project or for a completed project PHP is most Dynamic and Flexible. First of all, PHP is a cross-platform language means developers can code with any primary operating system like a window, Linux, macOS, etc. besides whether you are building a small website or a large website PHP is flexible for both, Such flexibility is one of the biggest reason for the popularity of PHP.
Tones of Plugins
As we already know that PHP is an open-source platform but it is not the only reason that makes it popular. PHP comes with over 30,000 plugins and themes. There is a whole host of functionality to explore. Not only this but because of being an open-source platform, developers can contribute their plugins and themes as well. That is why as an open-source software PHP is improving.
One of the most important things that we look at before developing a webpage is security because security is a must. PHP comes with security layers that can protect it from viruses and threats, besides its PHP framework’s built-in features protects the web from outside attacks, it is one of the most secure ways of developing a website.
Fast on Server
One of the biggest benefits of PHP is that it uses its own memory, so the workload of the server, as well as the loading time, gets reduced by itself. PHP is considered one of the fastest programming languages, it loads the website easily and fast.
Because of all the above features, PHP has become one of the most popular software used by many, thus if you are a new developer and developing a website for a new business so PHP is your best option because here can get a lot of support from the community.
PHP has been a popular server script language for more than two decades now and it is because of the many factors we have discussed. If you want a perfect language to develop your webpage so PHP is your answer.
Why Develop a Mobile App
I want to start this blog with a question. As a user what do you prefer using a product’s website or a product’s mobile application? Most of us prefer using a company’s application because it is easy to use and gives a better experience. Even research says that 85% of smartphone users prefer mobile applications over websites.” To develop your business it is necessary to develop a mobile app”
If you are a developing business or an established firm that wants to expand your reach so it is the right time to invest in mobile app development because research says that in today’s world, nearly 6.648 billion people are using smartphones which is 83.72% of the whole world population and it is considered that by 2025 these numbers will increase to 7.33 billion, which will be nearly 92% of the total world population and as I have already told you that 85% of smartphone users prefer using mobile applications over websites.
There are various reasons for the popularity of mobile apps as it provides a better user experience, better customer care services, excellent accessibility, etc, thus in the 22nd century, any organization needs to invest in mobile app development.
Now I am going to share some in-depth knowledge about why you should invest in mobile app development for your business.
Brand Boosting Tool
Mobile app development can work as a brand-boosting tool for your organization and it will provide exposure to your product and services in many ways. It also establishes brand recognition. If you observe so you will find that all the big brands like Instagram, Amazon, and Facebook have their application and it is because mobile apps build trust among people.
Increase Customer Engagement
Tell me one thing, How many of you use Instagram, mantra, amazon, or Facebook on the website? I guess no one is right because mobile applications are easy to use and not only you but research says that more than 85% of people prefer using mobile applications over websites because of a better experience. Thus if you want customer engagement so you must invest in Mobile app development.
With a mobile application, you can provide better services to your consumers, for examples if we talk about Netflix so there are various services better services options that you can find on a mobile application only, like, first of all, you don’t need to login to your account again and again because applications save your login information, second and biggest one Netflix mobile application gives you the option to download stuff and watch it whenever you want. Thus mobile apps can prove better services to consumers so if you are thinking to invest in Mobile app development so stop thinking and start doing.
Better User Experience
If you want your customer to remain loyal to you so you need to provide the best user experience, on the one side where websites can be slow and can cause various problems because of the internet and other aspects, mobile applications are easy to use and provide other factors like download service, better personalization, easy sending messages, etc to the customer. All these factors provide a better user experience. Thus most people like to use mobile applications over a website.
Direct Marketing Channel
Now unlike the web, a mobile application can provide a direct marketing channel. For example, let’s assume that you are an organization that deals in fashion so now if someone wants to buy a shirt from you and he searches for you on the web so google will show him every option and every organization that is dealing in fashion but your mobile application will take the customer directly to you. Thus mobile applications provide a direct marketing channel.
For the development of any business, it is necessary to get to know about your customers, about their likes and dislikes, their purchasing habits, and everything, so that you can advertise him right thing at the right time. With your mobile application, you can get a better insight into your costumer’s behavior that will help you to create a better marketing strategy. Thus investing in mobile app development is important.
Better Customer Service
Providing your customers with the best service is the traditional but most effective way to earn their loyalty and trust and via the mobile application, you can provide them with the best customer service. You can respond fast to the issues he faced, a mobile application can address their challenge by providing them with better customer service and support approach. But you also need to answer their problem quickly because an unattended request can cause your company’s reputation a serious issue.
Increase Your Accessibility
A study conducted by App Annie shows that a regular user spends nearly five hours of a day using a smartphone. People use phones everywhere which makes mobile apps perfect to increase your product’s accessibility. Plus most people prefer using mobile apps over websites because mobile apps are easy to use and allow users to access information, products, and services easily. Because of such accessibility, mobile apps are proving to be users’ first choice.
We have discussed all the important aspects of having a mobile app. Now if you want all these positive factors to enhance your brand awareness among people so it is right to invest in mobile app development.
Mobile app development is one of the best marketing tools for big brands as well as developing businesses because it provides a better consumer experience and better services thus it is best to invest in mobile app development for developing your business.
What is Data Science?
We all use OTT platforms like Netflix, Amazon Prime, Disney plus Hotstar, etc, while using these apps, you have noticed the section titled “ you may like to watch this” we all have different movies or web series on it but we like what we have in that particular section and sometimes we even choose our next watch from it but have you ever thought that how a mobile application get to know about our preferences? It is because of our previous data. It is because of Data Science. “If the business is a cycle Data Science and Digital Marketing are its two tires”
Data Science is the combination of various tools, algorithms, and machine learning principles that can help to discover hidden patterns from Raw data. A data scientist will process the history of our data, he will use various advanced machine learning algorithms, and will look at data from many angles to discover insights from it that can help to predict an event that may happen in the future.
What is Digital Marketing?
The efforts that a business makes to reach potential clients digitally via the internet is known as Digital marketing. It includes various factors like Search engine optimization, social media marketing, website development, etc. Nowadays businesses are finding real customers online through digital marketing services.
Digital marketing includes services like search engine optimization, web design and development, Content writing and marketing, Mobile app design and development, and Social media marketing to create traffic on your website. Digital marketing is the backbone of every business now.
How is Data Science Linked with Digital Marketing?
In ancient times every king used to have a special minister who looked at the past, observed the surroundings, and looked at the various movements to predict what could happen in the future. Data science is that minister for digital marketing.
As we know Digital marketing requires reaching potential clients via the internet but have you ever thought about How an organization can reach its potential clients digitally? Yes By studying their data, and the study of data is called Data Science. So we can say that these two terms are linked with each other. Now let’s dig deeper into their relationship and try to know other factors by which Data science can be beneficial for Digital marketing.
Website optimization can also be known as SEO audit. As we know Data science is the study of Data, So by implying it with digital marketing we can get an insight into our website, like from where our website is getting the highest traffic, what type of people are looking at our website, how much time did they spent there, why they left and where they went after. Once we gather all this information so we can get to know about our strengths and weaknesses and after that, and we can promote our strengths and improve our weaknesses. Besides, after getting to know about our traffic we can track other activities of our target audience, and then we can promote ourselves on other platforms which they use.
Strategize your Marketing Campaign
A major work of digital marketing is to create marketing campaigns for brand awareness and for running a successful campaign we need to make a strong strategy and to make a strong strategy we need reliable data. Through data science, we can get to know the insights into consumer behaviors, preferences, buying habits, etc. After knowing this we can track them and this can help in planning a strong marketing campaign.
We also know that a Data Scientist looks at the data from various angles and tries to predict what can happen in the future, by this art we can predict our consumers’ future preferences and behaviors and we can strategize our marketing campaign according to it.
Enhance Customer Experience
We talked about the example of OTT platforms that how they get to know your preferences by looking at your previous data, such strategies can improve customer’s experience, and Digital marketing is all about creating a better relationship with customers by giving them the best experience. So if they both worked together they can give the best experience to the user. On one side with data science, you can predict customers’ behavior, and on the other side through digital marketing, you can give your consumers what they are looking for. By earning customers’ trust you can earn customers’ loyalty to your brand.
Making a budget, then working on it is the toughest work for any organization, especially in the digital marketing sector. Every producer wants the highest return of investment from their allocated budget and for creating and spending a budget effectively one needs to have all the necessary data for data collection we need Data science. With data science, we can know about the platforms where our target audience is engaged and then we can promote the brand, especially on it. Thus data science can help us to create a better budget and then we can spend it in a much better way.
Although Data Science and Digital Marketing are two different branches, with their combination we can get sweet fruits for our business. So if you are a developing business looking for strategies you must use these two forces together to get desirable results and if you are a digital marketing agency that wants to expand so it is the right time to hire some data scientists for your firm. Collect data, analyze it and expand your business.