Why Use CodeIgniter For Web Development
What are Frameworks
Let’s assume that you are building a house. It will take a lot of time and effort for you to set up everything and prepare a frame, but what if someone professional has already made a framework for you? Then things will be so much easier and you will save a lot of time because you don’t have to start from scratch.
This is the same work a framework does in Web development. If I define a framework in easy words, a framework is a structure on which you can develop software, it works as a foundation for other developers so that you do not need to start a project from scratch.
Using a framework for Web development is always a better option because it saves a lot of time and reduces the risk of error. Because here you are not writing anything from scratch but you are working on something that is developed by an expert, used by many other developers, and checked by many people so there are fewer chances for you to find bugs in it.
What is CodeIgniter?
CodeIgniter is a PHP framework that is used for web development. This framework uses MVC means Model-view-controller which is a pattern in software design commonly used for implementing user interfaces, data, and controlling the office. This framework is used for developing web applications rapidly.
CodeIgniter provides amazing libraries for connecting to databases and performing various operations like sending emails, uploading files, and managing sessions. It has a lot of other features that make it the first choice for many developers around the world.
Why use Codelgniter for web development?
Do you know that Codelgniter shares a 0.22% market share among all the existing web frameworks today? There are almost 1,453, 681 websites today in the world built on CodeIgniter. Do you know why this software is so popular among developers? Let us know:
Quick development
As we all know that web frameworks are developed to make the work of web development easy for the developers, same in the case of Codelgniter, it is a framework that makes website and app designing easy as well as less time-consuming.
CodeIgniter helps developers to complete the task easily and accurately. One of the biggest reasons for CodeIgniter to be the first choice of developers is it ables them to finish the task with minimal code writing. CodeIgniter is also known as the best example of smart and accurate work.
Easy to fix errors and bugs
If you are one of those developers who love to make error-free software without any bugs so you must check the CodeIgniter software.
No one likes a slow website or application that takes a lot of time to buffer or freezes. This sudden collide of websites happens because of bugs in the software. One of the biggest and most prominent features of CodeIgniter is that it is easy to find bugs that are hidden in your website from performing optimally. So if you want to develop a website without bugs, errors, and supreme quality so you must use CodeIgniter as your framework.
Small footprint
What do you think, a framework that is used by many developers, that can help you to create bug-free software, that is secure and provide a user-friendly interface must be very heavy, right? But that is not true.
Another big feature of CodeIgniter is that it has very small footprints, it is just a 2 MB download including a user guide and despite being soo small it is fully self-contained and does not rely on any other framework. Its small footprints make it faster than other competitors.
Security
Every business has a website that wants it to be secure, security is the primary concern for every business now, if you also want your website to be secure so there is no better option than CodeIgniter. This framework offers enhanced security features, it has different decryption & encryption structure that allows the developer to maintain data more wisely.
This framework can track threats like SQL injection, cross-site scripting attacks, and remote code execution, so there is no doubt in saying that CodeIgniter is the best framework for secured web development.
MVC architecture
The MVC is The Mobile-view-controller. It is an architectural pattern. It is commonly used to develop a user interface. MVC divides the application into three main logical components i.e The Model, The View, and The controller. This is one of the best advantages of using Laravel.
This is easy to understand and use thus it provides an extremely convenient way to build a website. While working on a big project you can use MVC to help you with unstructured codes. It has an amazing syntax which makes it object-oriented.
Open source platform
Another important feature of CodeIgniter is that it is an open-source platform, which means it is for everyone. Anyone can use it without spending any money.
Another big feature of the open source platform is that a big community of people uses it so you can get all the help you want if you face any problem or bug, An open-source platform has other benefits like it allows full transparency and collaboration on that development.
Conclusion
After going through every reason, there is no doubt that if you want to develop a website for yourself or your business of so web development on CodeIgniter software can be a better option for you.
About Coregenic Software – Coregeneic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.
How To Generate Organic Traffic To Your Website
As organic food is important for the body in the same way organic traffic is important for websites.
What is Organic Traffic?
The term organic means something that is obtained naturally, in the same way, organic traffic is meant to those visitors who land on your website naturally without using any paid source. This traffic is not generated from any paid ad but visitors found you by using a search engine like Google or Bing.
In easy words, if someone searches for a product or service you provide and he finds your website on SERP and clicks on your website so that visitor is an organic visitor.
How do you Generate Organic Traffic?
Search Engine Optimization
Without any doubt, the best way to generate organic traffic is by Search Engine Optimization. As we already know, when a visitor comes to your site through any search engine like Google or Bing, he is known as an organic visitor, but to get visitors from search engines your website needs to have better visibility on them.
Search engine optimization is a process of improving the visibility of a website on search engines, therefore we can say that search engine optimization is very important for generating organic traffic for a website. There are hundreds of optimization techniques that can help your website to rank better on search engines like :
Keyword Research
keyword research is the process of searching popular terms that people type into search engines, and using them in your content for better visibility on the search engine result page.
On-page optimization
On-page optimization refers to all the direct measures that can be taken to improve a website’s position to improve search engine ranking.
Backlinks
Backlinks are also known as external links, these links are on a website but refer to another website. Their backlinks are very important because search engines like Google and Bing see them as an indicator of quality content and thus they support such websites.
Website Loading Speed
You know research conducted by Google says that if your website takes more than 3 secs to load so people will switch to another website, so we can say that to do better on SERP your website needs to be quick.
Mobile-friendliness
According to the latest update in Google policy, if you want your website to do good on search engine pages so it has to be mobile-friendly, which means it must look good when someone opens it on a mobile device. Google did it because most people use their mobile phones to access the internet.
Blogging
Blogging is another amazing way of search engine optimization to get organic traffic. A blog website is the type of website where the content is presented in reverse chronological order means new content appears first. This type of website is run by an individual or a group of individuals who present information in a conversation style. The original idea behind blogging was to share personal lives online but with time it evolved from personal to professional goals.
A blog website can be very beneficial because it can manage your online identity, it can help you to rank better on search engines, it can help you to build your domain authority plus it is an amazing way to share new information. A blog is written in conversion style thus it is two-way communication. So if you think you have excellent thoughts and writing skills so Blog website is amazing for you. Blogs are an important search engine optimization technique.
Quality Content
What do you think? Why would a visitor like to come to your website again and again? Yes, it is because of quality content. With quality content, you can generate high CTR (click-through rate) and Google considers high CTR as an important factor to rank your website on SERP.
Not only this but with the quality content, you will be able to generate more backlinks and for search engines backlinks are the indication of credibility and trust thus they tend to support such websites, and last but most important quality content helps to serve a great user experience and if a visitor is getting good experience while using your content so there are high chances that he will visit your website again.
Social Media Platforms
After creating quality content, the most important task is to take people to your website and get people’s attention. What could be better than the platform where 57% of the world’s population stays hooked up for more than two hours and thirty minutes every day? Yes, I am talking about Social Media.
Without any doubt, social media has become the biggest promotional tool of modern times. Every individual as well as every company is using social media to increase its reach among youth. So if you can identify your target audience and serve your content in front of them on a selected social media platform, it can create an immense amount of organic traffic to your website.
Participation in the discussion, using relevant hashtags, engaging visitors with questions and answers, and using forms are some of the ways to attract people to your website.
SEO Audit
Some of you must be thinking about why SEO Audit is important for generating organic traffic. So the answer is simple if you want visitors to come to your website or to stay there for a long period. So you have to know about the strengths and weaknesses of your website and for getting an in-depth knowledge of your website, what can be better than SEO Audit?
With an SEO audit, you will be able to analyze the movement on your website like how many people visited your website, how much time they spent on your website, why they left and where they went after. After knowing all this information you can identify the strengths and weaknesses of your website and then you can work on improving your weakness to provide a better user experience.
Use internal link
After developing a decent back catalog of content, you should link your previous content to your new blogs, guiding visitors to more relevant content. For example, you wrote a recent blog about the importance of search engine optimization for websites now while writing the content you felt that people must know about SEO Audit so here you can paste the link of your previous Blog on SEO Audit. This is a good way to keep people engaged on your website.
Conclusion
Generating organic traffic is very important for a website to perform better on the Search engine result page. Organic traffic is that traffic that comes to your website without using any paid activity. Thus you must follow the above tactics to generate organic traffic to your website.
About Coregenic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.
How To Design An Impactful Landing Page
What is a Landing Page?
As the name itself clearly says that a landing page is a place where a potential customer lands after clicking through from an email, ad, or any other digital platform.
A landing page is the most powerful tool to convert visitors into leads and potential clients because a well-designed landing page with a specific goal can remove all the distractions and can get your visitor to take the action you want. “Be clear about your motive if you want your audience to get a clear look at your idea”
Why Landing page is different
After knowing about landing page many of you must be thinking that a homepage and a landing page serve the same purpose but that is not true, because a homepage is created for many purposes like informing visitors about your firm, your products, and services, your success stories, your contact information, etc.
But a landing page is a single-page website that is developed for a single purpose which is to push visitors to do a single action. The primary goal of a landing page is to generate more and more load and having this sole purpose makes the landing page quite different from the home page.
Benefits of Landing Page
Now some of you must be thinking about why one should develop a landing page while he can also take the audience directly to his homepage, so before discussing the tips for creating an impactful landing page I am going to tell you the benefits of the landing page.
- Landing pages are very beneficial for generating leads.
- It is the most effective promotional tool that can inform your organization easily.
- It directly supports your business goals
- Best way to collect data.
- With a landing page, you can increase your email list.
Tips to make impactful Landing Pages
Now we know what a landing page let us know about some things that we must keep in mind for making an impactful landing page.
Keep it Simple
As we have mentioned above that the sole purpose of a landing page is to generate leads thus it must be simple. If there will be too many choices or options so there will be too much distraction and high chances that a visitor will leave without making the desired action.
Thus it is necessary to identify your primary goal and your first step should be toward completing that action.
Keep it Beautiful
Often landing pages are the first impression of your brand, thus your landing page must look well designed and beautiful so that when someone comes on it so it can hold him there by attracting him.
Designing a beautiful and well-designed landing page is a difficult task thus I would suggest you go for a landing page template. These templates are created by professionals and you can even modify them according to your brand needs.
Keep it Distraction-free
If you ask me so I would say that it is the most important thing that you should keep in your mind while designing a landing page, people don’t want to fill in any unnecessary information so keep it goal centric.
For example, if you want to collect the data of people interested in buying apartments so that you can call them later for generating leads, so only ask them about their phone number and name, if you keep on asking for so much information like email addresses, location, age, occupation so there are high chances that they will leave without taking the desired action.
Thus it is necessary to keep it goal-oriented and distraction-free.
Keep it Responsive
Creating a responsive webpage is very important now that even google mentioned it in their latest update policy. Responsive webpages are those sites that can look good on every device of different sizes.
Today people have a huge variety of options to choose while purchasing a mobile phone, tablet, laptop, computer, etc, and not everyone is going to open your landing page on pc, most people use regular internet on their phones thus you must create a responsive website that can look good on every device.
Keep the Headlines Engaging
As we already know that a landing page is a one-page website so one of the most effective ways to inform your viewer about you in a few seconds is to write an engaging headline, not only this but headlines are very important for attracting consumers to your product because a catchy phrase or attractive headline is enough to take a hold on your customer.
Keep Photos and Videos
We all know that a picture is worth a thousand words, research shows that people can perceive images and symbols 100 times faster than text because for understanding a text one needs to read the whole document carefully but an image can tell us the whole story just by looking at it.
Thus if you want your consumer to gain insight about you in little time so there is no better option than posting images, and symbols videos on your landing page.
Conclusion
Landing pages are a very popular way of generating leads, but if you want to use it in a better way so you have to follow all the above steps and need to make a landing page that is goal oriented and has less distraction for potential customers.
About Coregenic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.
Latest Web Development Trends For 2022
What is Web Development?
Web development or website development is meant for creating, building, and maintaining websites and web applications. It includes all the processes like web design, web publishing, web programming, database management, etc. that are necessary to develop an application that can run on the web. Web development is developing faster than your internet
Web development is an important pillar of Digital Marketing, every business owns a website now because they are necessary for getting new leads and potential customers. But with the developing time trends for web development are also evolving for providing a better user experience and if you own a small or big business and want to develop a website, here are some latest trends that you must follow while developing your website to provide a better user experience.
Latest Web Development Trends
Some of the latest and best Web development trends in the market are :
PWA
PWA is a Progressive Web Application. These applications are built using common web technologies like HTML and JavaScript, these can work on any device with a normal browser. PWA has become very popular because it has the potential to provide a high-quality user experience.
PWA offers a good experience even when the user is offline or using an unreliable network, with such a great user experience PWA also offers push notifications and offline access to cached content. It is not wrong to say that PWA has the potential to replace native mobile apps.
AMP
AMP stands for Accelerated Mobile Pages. This project is the result of the collaboration between the two biggest companies in the world i.e. Google and Twitter. The main motive behind this collaboration is to give competition to Facebook instant articles and Apple news. This open project created a website that can load faster.
AMP optimize pages take only about 2 seconds to load while others can take up to 22 seconds to load. This is one of the technologies that is embraced a lot by developers.
Voice Search Optimization
This is one of the most exciting web development trends. Even you must have liked using voice searches more than typing. In simple words voice, search optimization can be defined as the process of optimizing web pages to appear in the search voice.
Because of voice assistance, this feature is gaining more and more popularity and I guess we all say ” hi google”, “hi Alexa” or “hi Siri” once a day researchers say that in the coming years, devices will be able to identify voices to provide better user experience and by 2023 there will be billion digital voice assistants. So if you are developing a website don’t forget to introduce voice search optimization.
AI Chat Bot
With the introduction of AI-powered chatbots, it becomes quite easy for users to get answers to every question. The Ai-powered chatbot is a smarter version of a regular chatbot that uses the technology of Natural language processing and Machine learning to understand the situation and respond like humans.
There are many features of Al chatbot like problem-solving skills, 24X7 support system, and behavior analytics that make it popular. According to experts, self-learning bots are the future, so develop a website for the future and don’t forget to use the Al chatbot.
Responsive Website
If I define a responsive website in easy words It is a website that is designed to look good on every device. A responsive web design can automatically adjust for different screen sizes and viewpoints. As we all know that there are a variety of devices like laptops, mobile phones, tablets, etc where people use the internet and every device comes in many sizes so developing a responsive website, that can fit on any device is crucial. While web development remembers to have a responsive website on your list.
Dark Mode
According to research, 81.9 percent of people use dark mode on their phones, and most people like to switch a website into dark mode. Tell me how many of you use light mode on your phone? A few I guess because dark modes are becoming the first choice for people. So this is another trend on which you should focus while developing your website.
Single Page Application
Single page applications can be defined as applications that use only a single page means where users don’t need to switch to the second page to get a fresh result but the single page of the application will be uploaded with new content. We like to scroll on a lot of single app applications like Facebook, Instagram, etc. In a single-page application, the user does not have to wait to upload it but it updates itself which provides a better user experience.
Single-page applications have more capability to hold the user of attention because they can upload quickly. Thus users get instant results.
Motion UI
Motion is a modern and most popular design style. It is a front-end framework that is used to build fully responsive web design. The biggest benefit of motion UI is that it is the most effective and straightforward approach to capturing someone’s attention. With this, you can convey your message by using motion design animation.
You know research says that a person will leave your website within ten seconds if he or she does not find it attractive, in such conditions with Motion UI you can make a beautiful website.
Conclusion
There is no doubt that web development is very important, but if you want to earn loyal visitors to check your website again and again so don’t forget to follow these trends.
About Coregeneic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.
What Are The Differences Between Static And Dynamic Website
Static and Dynamic Websites
Websites are the new face of companies, before buying your products or services people will look for you on the internet, and therefore a well-maintained website can work as a trust builder among your consumers, thus creating a website for business growth is an essential part of marketing now.“Developing a website means developing an internet face for your company”
Broadly there are two types of websites Static and Dynamic and if you are confused about choosing the type of website, you should develop for your business, So this blog is for you. Today we are going to tell you the differences between static websites and Dynamic websites.
New before we dig deeper into finding the difference between them, let us know what are Static and Dynamic websites?
Static Websites
In easy words, Static websites contain a fixed number of pages, and the format of a webpage means whenever a visitor clicks on a static website so he will see the same information again and again. A static website can be highly designed with multimedia like photos and videos but all these multimedia will remain the same unless someone changes them manually.
Pros of Static Website
- Static websites are easy to develop because here developer did not need to make a very heavy website that can change according to the user’s database or other factors.
- As we know that static sites are easy to develop, thus it is affordable because you don’t need to have very high professionals for creating and developing your website.
- If you have a small business Static website is perfect for you because it is easy to handle and affordable.
Cons of Static Website
- If you want to change anything on your website so you have to do it manually or you have to wait for the developer to do it.
- One of the major cons of a Static website is that it comes with limited functionality.
- If you have a big business website that needs everyday updates so Static website is not an option for you.
Dynamic Websites
In simple words, in a Dynamic website, the content can be changed dynamically. A dynamic website is a webpage that displays different types of content whenever a viewer clicks in. The content of the page changes depending on various factors like viewers’ location, time of day, search pattern and history, etc.
Pros of Dynamic Website
- Dynamic websites are more attractive than Static websites because the user finds something new whenever he/she clicks in.
- For big firms, it is a perfect choice because restructuring a Dynamic website according to present needs is much easier.
- It can update itself according to the user’s database and needs.
Cons of Dynamic Websites
- Dynamic websites perform various functions thus they take more time and resources to build.
- They need good capital to develop. Dynamic websites are not a good choice for small businesses.
Differences Between Static and Dynamic Websites
Now after knowing Static and Dynamic websites let us know what are the major differences between them :
Loading Speed
As we already know that the content on a static website remains the same and whenever a user clicks in so he finds the same information, again and again, it happens because the content of the static webpage is pre-written, and therefore static websites require less server power, plus there is no database or client-server to run through thus the loading speed of a static website is faster. while on the other hand if we talk about the dynamic website so whenever a viewer clicks on a dynamic website so he finds something new every time and the content depends upon his location, search history, etc thus the website has to run through its database and client-server thus dynamic websites take extra time to load.
User Experience
Now if we look from the perspective of user experience so there is no doubt that dynamic websites provide better user experience and it is because of their changing content. When a user clicks on your website so he wants to find something new every time. He wants to get new information, new images, new videos, etc and on a dynamic website, the user gets it while on the static website he gets all the same information again and again thus once after seeing your website or after gaining the needed knowledge he won’t come back.
One of the biggest examples of a dynamic website is Instagram where most people stay hooked most of the time because whenever they open it up, they find something new. Netflix and Hotstar are some other examples of Dynamic websites.
Management
Now if we talk about the management of both the websites, So yes developing a static website is easy, it needs fewer resources to form but it is hard to maintain them because at a static website you need to modify everything by yourself while on the other side it is tough to create a dynamic website because it requires a lot of resources but it is easy to make changes on them. Thus managing a dynamic website to easier than managing a static website.
Security
If we talk about the security of both websites so static websites are more secure than dynamic websites and are because static websites don’t connect with any database or use external extensions and plugins and these are the common entry points for attracting. While a dynamic website working effectively uses databases as well as extensions and plugins thus it can be attacked easily.
Conclusion
Websites are an essential part of influencing customers to your company and if you want to develop a website for your firm and are confused about which one to choose so read the Blog carefully and develop a website according to your budget, firm size, and need.
What Are The Benefits Of Using PHP For Web Development
What is PHP
PHP was created as a simple scripting platform known as “personal Home Page” in 1994 by Rasmus Lerdorf, but now PHP stands for Hypertext Preprocessor. It is a server script language that is widely used for web development. A survey by W3Tech says that almost 79% of websites are developed by using PHP which makes it the most popular server script language.“Everything needs a language to communicate, even your web”
Now before knowing what makes PHP so special let us know what is Server script language. Web development is basically based on communication and data exchange and this communication takes place via two parties that are Client and the server. The server is responsible for serving the web page according to client requirements and A client is a party that requests a page from the server and displays it to the user.
Now there are many server languages like python, Ruby, JavaScript, etc now let us know what makes PHP so popular.
Benefits of PHP for Web Development
According to PYPL which is Popularity of Programming Language, PHP is the fifth most popular coding language in the world, W3Tech data says that 78.9% of all websites use PHP as a server-side programming language, which means that 8 out of 10 websites are using PHP for web development. The two most common and popular examples of software written in PHP are Facebook and WordPress.
There are some reasons that make PHP so popular
Open Source
One of the biggest reasons for the popularity of PHP is that it is an open-source web language means it is completely free, one needs to spend nothing to access it. There is no hidden expense in purchasing any licenses or software. So if you are a new web developer and looking for a cost-effective server script language so your answer is PHP.
Wide Selection of Database
A database is important for saving and securing your data, and depending on your budget, work needs, and audience you can select from a variety of Data Base. One can find different types of databases like MySQL, Oracle, DB2, etc, and PHP can connect with any of them. It has built-in modules which can be connected to any database easily.
Easy to use – If you are new in business and looking for a side server language that is easy to understand and use, so your best option is PHP. PHP is considered as one of the easiest web languages. Compared to others PHP does not need manual or intensive studying, it is logical and well organized and a developer with good knowledge can use it easily.
Combinability with HTML
PHP is the language that can be properly embedded with HTML programming language and that is why there is an incredible synergy between these two technologies. Thus it becomes easy to create highly dynamic interfaces. Nearly all website templates are written with HTML so it also becomes easy to integrate with a design solution.
Improve Loading Speed
Now one of the most important factors of a good website is that it should take less time to load, according to google 53% of people leave a website because it takes more than three seconds to load thus quick loading is necessary. PHP uses its own memory so by using it you can make your website load faster as compared to many other technologies.
Dynamic and Flexible
For an ongoing project or for a completed project PHP is most Dynamic and Flexible. First of all, PHP is a cross-platform language means developers can code with any primary operating system like a window, Linux, macOS, etc. besides whether you are building a small website or a large website PHP is flexible for both, Such flexibility is one of the biggest reason for the popularity of PHP.
Tones of Plugins
As we already know that PHP is an open-source platform but it is not the only reason that makes it popular. PHP comes with over 30,000 plugins and themes. There is a whole host of functionality to explore. Not only this but because of being an open-source platform, developers can contribute their plugins and themes as well. That is why as an open-source software PHP is improving.
Secure Language
One of the most important things that we look at before developing a webpage is security because security is a must. PHP comes with security layers that can protect it from viruses and threats, besides its PHP framework’s built-in features protects the web from outside attacks, it is one of the most secure ways of developing a website.
Fast on Server
One of the biggest benefits of PHP is that it uses its own memory, so the workload of the server, as well as the loading time, gets reduced by itself. PHP is considered one of the fastest programming languages, it loads the website easily and fast.
Community Support
Because of all the above features, PHP has become one of the most popular software used by many, thus if you are a new developer and developing a website for a new business so PHP is your best option because here can get a lot of support from the community.
Conclusion
PHP has been a popular server script language for more than two decades now and it is because of the many factors we have discussed. If you want a perfect language to develop your webpage so PHP is your answer.
How Data Science Improves Digital Marketing Strategies
What is Data Science?
We all use OTT platforms like Netflix, Amazon Prime, Disney plus Hotstar, etc, while using these apps, you have noticed the section titled “ you may like to watch this” we all have different movies or web series on it but we like what we have in that particular section and sometimes we even choose our next watch from it but have you ever thought that how a mobile application get to know about our preferences? It is because of our previous data. It is because of Data Science. “If the business is a cycle Data Science and Digital Marketing are its two tires”
Data Science is the combination of various tools, algorithms, and machine learning principles that can help to discover hidden patterns from Raw data. A data scientist will process the history of our data, he will use various advanced machine learning algorithms, and will look at data from many angles to discover insights from it that can help to predict an event that may happen in the future.
What is Digital Marketing?
The efforts that a business makes to reach potential clients digitally via the internet is known as Digital marketing. It includes various factors like Search engine optimization, social media marketing, website development, etc. Nowadays businesses are finding real customers online through digital marketing services.
Digital marketing includes services like search engine optimization, web design and development, Content writing and marketing, Mobile app design and development, and Social media marketing to create traffic on your website. Digital marketing is the backbone of every business now.
How is Data Science Linked with Digital Marketing?
In ancient times every king used to have a special minister who looked at the past, observed the surroundings, and looked at the various movements to predict what could happen in the future. Data science is that minister for digital marketing.
As we know Digital marketing requires reaching potential clients via the internet but have you ever thought about How an organization can reach its potential clients digitally? Yes By studying their data, and the study of data is called Data Science. So we can say that these two terms are linked with each other. Now let’s dig deeper into their relationship and try to know other factors by which Data science can be beneficial for Digital marketing.
Website Optimization
Website optimization can also be known as SEO audit. As we know Data science is the study of Data, So by implying it with digital marketing we can get an insight into our website, like from where our website is getting the highest traffic, what type of people are looking at our website, how much time did they spent there, why they left and where they went after. Once we gather all this information so we can get to know about our strengths and weaknesses and after that, and we can promote our strengths and improve our weaknesses. Besides, after getting to know about our traffic we can track other activities of our target audience, and then we can promote ourselves on other platforms which they use.
Strategize your Marketing Campaign
A major work of digital marketing is to create marketing campaigns for brand awareness and for running a successful campaign we need to make a strong strategy and to make a strong strategy we need reliable data. Through data science, we can get to know the insights into consumer behaviors, preferences, buying habits, etc. After knowing this we can track them and this can help in planning a strong marketing campaign.
We also know that a Data Scientist looks at the data from various angles and tries to predict what can happen in the future, by this art we can predict our consumers’ future preferences and behaviors and we can strategize our marketing campaign according to it.
Enhance Customer Experience
We talked about the example of OTT platforms that how they get to know your preferences by looking at your previous data, such strategies can improve customer’s experience, and Digital marketing is all about creating a better relationship with customers by giving them the best experience. So if they both worked together they can give the best experience to the user. On one side with data science, you can predict customers’ behavior, and on the other side through digital marketing, you can give your consumers what they are looking for. By earning customers’ trust you can earn customers’ loyalty to your brand.
Budget Making
Making a budget, then working on it is the toughest work for any organization, especially in the digital marketing sector. Every producer wants the highest return of investment from their allocated budget and for creating and spending a budget effectively one needs to have all the necessary data for data collection we need Data science. With data science, we can know about the platforms where our target audience is engaged and then we can promote the brand, especially on it. Thus data science can help us to create a better budget and then we can spend it in a much better way.
Conclusion
Although Data Science and Digital Marketing are two different branches, with their combination we can get sweet fruits for our business. So if you are a developing business looking for strategies you must use these two forces together to get desirable results and if you are a digital marketing agency that wants to expand so it is the right time to hire some data scientists for your firm. Collect data, analyze it and expand your business.
Why Dynamic Websites With PHP And MySQL Are Beneficial
Dynamic Website
Every time when we use the internet we expect to find something new, something refreshing. That is why, if you have a business website and want to generate more traffic on it, it is the right time to switch from a static web page to a Dynamic website. Everything needs to be dynamic now, even your website.Static web pages remain the same, providing the same information with the same pictures to users every time, unless and until someone changes them manually. While Dynamic websites change every time, displaying different types of content or pictures when a user views them and these changes are dependent on factors like the viewer’s demography, time of the day, location, etc.
In the modern world with the advent of the internet, web development and web safety have become an important part of every business so while making a dynamic website for your business it is also important to develop it and secure it, and for that purpose PHP and MySQL are proving to be the best tools.
Dynamic Website with PHP
PHP was created as a simple scripting platform called “Personal Home Page”. It is a server-side scripting language that is used to create dynamic pages and it can interact with databases. It can also be embedded with HTML. For back-end development, it is one of the widely used programming languages.
According to W3Techs’ data, 78.9 percent of all websites use PHP.
Let’s know why such a huge number of people are using their Dynamic websites with PHP.
Web Performance
In the fast-moving world, no one wants to wait on a web page for loading or buffering, thus it is very important for a business to empower the performance of their website and for this purpose PHP is the top choice.
Open-Source
It is an open-source platform for custom development means it is free of cost, there is no need to pay anything. Especially for startups and small businesses Dynamic website with PHP is the best option to grow their web page. It is cost-free.
Database Connectivity
As we know that PHP can connect with databases thus it provides a flexible connection with it. One can select from a variety of options like MySQL, Oracle, DB2, etc. While working with e-commerce most of the developers consider MYSQL.
Easy and Simple to Learn
If you are new to the business and want a scripting language that is easy to learn so PHP is your best option. There are various script languages like CGI, ASP, JSP, Perl, etc, but still, most web developers prefer PHP, it is because PHP is one of the easiest scripting languages. PHP is logical and Well-organized it does not require manual or intensive study. Even the command functions are very easy which makes it easy for web developers to create and optimize the application.
For improving the web performance of your business website, a dynamic website with PHP is the best option.
Dynamic website with MySQL.
MySQL is also an open-source database that facilitates the effective management of databases by connecting them to the software. It is mostly known for its quick processing, proven reliability, ease, and flexibility of use. Nearly 1,90,036 companies are using their Dynamic website with MySQL worldwide.
There are many reasons because of why people use web pages with MySQL.
Data Security
We all know the importance of data in the modern world, thus it is important to secure it, and it is not wrong to say that MySQL is one the most secure and reliable database management systems. Many popular Dynamic websites like WordPress, Drupal, Joomla, Facebook, and Twitter use MySQL.
Flawless Performance
The storage-engine framework of MySQL facilitates system administrators to configure database servers for flawless performance. That can provide optimum speed, Full-text indexes, and Unique memory caches for enhanced performance even for the most demanding application.
Open Source
MySQL is an open-source database means it is free of cost. One can use it without spending a single penny. You can download it from MySQL’s official website without any cost.
Support your Business
There are various comprehensive features like complete atomic, consistent, isolated, durable transaction support, multi-version transaction support, and unrestricted row-level locking that will provide comprehensive support to your business.
Dynamic Website with PHP and MySQL
Most people or companies use their Dynamic website with PHP and MySQL because they both are open source means one needs to spend nothing to access them. It, another important benefit of using a Dynamic website with PHP and MySQL is it provides an interactive, user-friendly website that also facilitates visitors to openly interact while producing dynamic and flexible content.
Conclusion
In this Modern world where there is great competition in web marketing, Dynamic websites are key to growing your web page. After making a web page the most important factor is to secure it and expand it, PHP and MySQL are the best tools to do so.
Mobile App Design Guide: How To Build a Mobile App Design?
Why Build a Mobile App?
In today’s world, nearly 6.648 billion people are using smartphones which is 83.72% of the whole world population and it is considered that by 2025 these numbers will increase to 7.33 billion, which will be nearly 92% of the total world population. If you have a thriving business and you are planning to develop an app for business growth, so it is the right time to start developing a mobile app design. “It is not the smartphone that brought the world to our fingertips but it is the mobile apps.”
Mobile apps can provide benefits to your business in many faces like
Increase Your Accessibility
A study conducted by App Annie shows that a regular user spends nearly five hours of a day using a smartphone. People use phones everywhere which makes mobile apps perfect to increase your product’s accessibility. Plus most people prefer using mobile apps over websites because mobile apps are easy to use and allow users to access information, products, and services easily. Because of such accessibility, mobile apps are proving to be users’ first choice.
Build a Strong Brand
Whether it is a big business or a small one mobile apps can build a strong brand. Most of the big brands like Amazon, Myntra, and Instagram have their apps because apps provide brands with recognition and create user loyalty.
Improves Customer Engagement
We all use Instagram right, now tell me how many of you use Instagram on the web? No one, right, because Instagram on the app and Instagram on Web are quite different. On mobile apps Instagram takes less time to load, it works quickly and provides some unique features, which is why people like to engage more on the Instagram app. It shows that Mobile Apps for business can improve the engagement of users.
We have talked about why mobile apps are important for your business. Now let’s know how to build a user-friendly mobile app design.
Mobile App Design
If we open the play store, we will find a lot of mobile applications on it. Even though we use a lot of mobile apps every day, We like some apps and use them on a regular basis but we don’t like other apps and reject them. What is there in an app that makes us like it or reject it? Actually, it is the Mobile app design.
Mobile app design is the look of a Mobile application, it includes factors like optimal usability, accessibility, engagement, and overall user experience.
If you are a new businessman and want to develop an attractive mobile app design for your product, here are some tips for creating a good mobile app design.
Creating an Idea
Idea is the basis of everything so first of all, you have to brainstorm and develop an idea of what you want to create. After getting the idea you should do research on the topic, get all the do’s and don’ts, and then should start working on the app.
Target Audience
The most important task after generating an idea is to find your target audience, those people for whom you are developing the app, and then make a mobile app design that your target audience will be attracted to.
UX-Friendly App
It is the UX that means user experience that differentiates between a good mobile app and a bad mobile app. Today when we download a mobile app, we want a lot from it like fast loading, easy to use, etc. So if you want your app to be successful, you have to keep all these factors in mind and develop a mobile app design that can live up to the expectations of users.
Features and Functionality
There are millions of apps on Google Play and Apple store and these numbers are increasing every day, so what will be there, that outstand your app from others, It is the functions and Functionality. Thus before developing a Mobile app design it is necessary to point down all the features and functionality that you are going to provide.
Hire Professional
In the competitive world of the internet everyone wants to create something best and in order to do that one needs to have the best team. If you want to develop a user-friendly, attractive, and amazing mobile app design so you must get a team of professionals, there are various organizations that provide you with such services. For example, Globally based digital marketing company Coregenic Software provides a team of highly-skilled, experienced, and creative professionals to develop the best mobile app design.
We know the things that you should do before developing a mobile app design, now I am going to tell you a few things because of why people uninstall mobile apps.
1. No one likes to get unnecessary notifications on their mobile screen and 71% of users uninstall mobile applications due to annoying notifications.
2. Assume we installed a game and while playing it we find a lot of advertisements on the screen, that take a lot of time to display and interpret while playing, so what will we do? We will remove the app and this is the reason that 28% of mobile apps are uninstalled.
3. We want everything easy and that is why 15.6% of apps are uninstalled due to complex registration.
Conclusion
We can say that in today’s world due to the highest accessibility of Mobile apps it is necessary to build a good mobile app design for your thriving business which is user-friendly. Your mobile app should consider all the factors that can make it popular and it must reject all the factors that people don’t like while using an app that hiring a professional team is a must.
Business Effect & Cost On Social Media Marketing In 2022
Social Media Marketing
Times are changing. There’s extra to social media advertising and marketing than posting on Facebook and Twitter a few times a day. If you want to construct your brand, have interaction with your prospects, and boom sales, it takes time and work.
However, many brands struggle with developing enticing content and attaining their audience. With social media marketing such a crucial role at the pinnacle of the funnel, permit’s dive into all matters of social media advertising – what it is, its benefits, and a way to build a social media advertising method that’ll work on your particular business.
Many companies spend big quantities of money on social media on an annual foundation. Of course, the value of social media campaigns is constantly converting; this also applies to your very own social strategies in 2022. If you’re anticipating getting first-rate social media for some hundred dollars a month, suppose again. It takes extra than just posting pretty photographs and your social media can play a large role in your brand popularity.
What is Social Media Marketing?
Social media marketing is the use of social media platforms to connect to your target audience to construct your logo, grow sales, and force website visitors. This includes publishing super content material in your social media profiles, listening to and being attractive to your fans, studying your outcomes, and jogging social media advertisements.
The most popular social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
There are also many social media management tools that help companies to get the maximum out of the social media platforms listed above. For instance, Buffer is a platform of social media control gear, which will let you attain fulfillment along with your social media advertising.
What Is The Average Cost For A Professional Social Media Campaign In 2022?
The average price of a social media campaign in 2022 can fluctuate heavily, as it can be based on business enterprise, their experience, or even the quantity of social media advertising you require, now not to say the channel you need to be seen on. There isn’t anyone size fits all. On average, companies will spend something between $one thousand and $20,000 a month on social media advertising and marketing. This depends on the vertical and the frequency in addition to the emblem and its dreams.
One factor to bear in mind is whether you want a specific kind of campaign, for instance, we’ve got three major varieties of campaigns that you should be thinking about.
Branding, Awareness, Advertising
Branding Campaigns
Think about Nike, Pepsi, or those bigger brands that we see in media all of the time. You recognize their emblem, you emotionally connect to the emblem, and its miles recognizable anywhere you notice it, you already know who and what they may be approximate. This form of social media advertising marketing campaign is built on the network and getting the network in sync with the emblem.
Awareness Campaigns
Awareness campaigns are about bringing interest to a cause, occasion, or product or making clients privy to solutions they may have to a hassle. This is a detail of what can be taken into consideration as “Problem Marketing”, which became coined through business. It is set to bring focus to problems and alight solutions to help remedy the troubles.
Social Media Advertising Campaigns
To truly recognize the fee of social media campaigns, we need to appear a little further into the price of every social media platform. Not most effective does this offer you a better perception of the value, however, it can additionally help you chop down the provider you need, preventing you from overpaying on your social media campaigns.
Social Media Marketing Platforms
Facebook , TikTok , Instagram , Twitter , LinkedIn , YouTube , Snapchat , Pinterest , Clubhouse
Different Types of Social Media Marketing
There are different from the likes of Facebook, Twitter, and Instagram, social media marketing takes many different forms, such as:
Content Marketing, Content Creating, Advertising, Sponsorship, Influencer Marketing, Social Media, Management, Community management, Paid Media, Reviews
How Much Will You need to pay for Twitter Campaign In 2022?
Twitter remains extremely popular, however, it isn’t as expensive as the alternative big social media systems like Facebook or Google. The average PR corporations rate their customer’s lies between $2000 and $5000 consistent per month. While this is nevertheless a severe investment, groups can get a few serious returns from a Twitter campaign.
How Much Will You need to pay for Facebook Campaign In 2022?
The common for Facebook campaigns lies between $2500 and $5000 according to month. Once again, this is extreme funding. However, it’s far more important to realize that a few PR companies can offer you a more cheap deal if you combine more than one social media structure. While you’ll pay greater than the commonly defined right here, it would cost you notably much less in case you were to choose every platform personally.
What If You Have Never Done A Social Media Campaign Before?
If you have a rather new startup business and are rather nervous about the prospect of social media campaigns, don’t worry, you are not alone, Coregenic Softwares help you manage your social media. Many businesses fear making that first step, even though it could be very advantageous for their business. Coregenic Softwares believe there are easy ways to make the step without getting yourself into financial difficulties.
Before you hire Coregenic Softwares we assure you we take care of your social media needs, and we make the best monthly budget for your social media marketing. You can have a contract in place that is only for one month and cannot exceed a certain budget; this way you only spend what you can miss on advertising costs.
Social Media Marketing Conclusion
If you are thinking of expanding your business and if you have some spare funds for social media advertising, then Coregenic Softwares is the best place for your business needs. we assure you it comes down to the cost of your campaign. We make a great budget and take a good look at the average cost of a campaign. we assure you have chosen a great business deal that has proven results, as you don’t want to waste money on a social media campaign that won’t give you a return. If you consider these basic rules, your social media campaign will go swimmingly.
