SEO Strategies For E-commerce Websites
What is SEO?
If I define search engine optimization or SEO in easy language so it is the process of improving your website to increase its visibility in search engines like Google. SEO has become an essential part of modern business to gain potential customers.
What is an E-commerce Website?
The full form of e-commerce is electronic commerce, the name simply defines itself that buying and selling goods and services over an electronic system, primarily the internet is known as e-commerce, all the online shopping we do on websites like amazon, Flipkart, etc e-commerce websites.
SEO for E-commerce
If you have a business where you sell products so it is very important for you to have an e-commerce website so that you can reach more and more customers. It is the 21st century the age of the internet where no buyer wants to go out shopping because they can have anything at their home easily. Over the year the advent of Amazon and Flipkart, e-commerce has become the need for every business and we see an amazing growth of E-commerce websites.
According to statistics there are over 26 million e-commerce websites on the internet and every day their numbers are increasing more and more with such huge competition there is only one thing that can help your website to outstand this competition and that is search engine optimization.
Today in this blog I am going to share some of the SEO techniques that will help your e-commerce website to rank better on Google and other search engines.
Techniques for Better SEO
There are various techniques in Search Engine Optimization that can help your e-commerce website to rank better on google and other search engines:
Use Effective Keywords
We often hear the term keywords in our everyday life, A keyword can be one word or many words, they are important because they play an important role in search engine optimization.
Keywords are the terms or phrases that people use in search engines to find information that they are looking for. Keywords are essential for SEO because they tell search engines about the content of your webpage. If someone searches for the keywords that match the keyword on your website so your website will show up in search results.
Now it is very important to find the correct keywords for your website or content, there are some ways by which you can figure out the right keywords for your website like :
Think like a user
Now before deciding the correct keywords for your website or content you have to think like a normal user, you have to think of all the phrases that he might use to look for the product or service that you are providing.
For example, if you are a company that deals in fashion, you should use the keywords like designer shirts, solid t-shirts, etc because users normally search these words to access fashion websites.
Research is the important part of deciding the perfect keywords, you have to know about the trending searches, have to gather insight from your target audience, and have to get an idea of what people are searching for.
There are various ways to do keyword research you can access tools like keywordtool.io. here you can find suitable keywords for your website. Even in Google Adwords, you can use a keyword planner to get the best keywords for your website.
Quality is always better than quantity. I have seen people using a lot of keywords in their content or website assuming that it would bring traffic to their website but rather than using Every word as a keyword the better option is to research, find appropriate keywords and use them.
Quality keywords are proven to be more beneficial than the number of keywords.
First of all, you have to keep in mind that whether you have an eCommerce website or any other kind of website, it needs to be user-friendly if you want visitors to stay there. Research conducted by Google says that an average user leaves a website within 3 seconds if he finds it unattractive so it is necessary to build an attractive website.
Attractiveness for a website becomes more important if it is for e-commerce. E-commerce websites are not like other websites where someone will come to gather necessary information and will go but on e-commerce websites, people spend a lot of time looking for the desired product thus your website should be easy to navigate and must look attractive and trustworthy.
Write an amazing product description
Now for an e-commerce website, the content becomes more important. At the showroom, one can physically touch the product but on a website he can only read the content thus it is very important to write good and well-detailed product descriptions with selected keywords.
Your description should inform everything to your visitor because if your content is well structured so consumers will trust you as a product seller.
Highlight positive customer reviews
Research says that a normal user sees at least ten positive reviews on a website before making a purchase thus it is very important for you to leverage your positive reviews to earn customer trust plus positive reviews also provide an important role in maintaining your rank on search engines. In short, you can say that the more positive reviews you get the more online traffic you will earn.
Social Media Marketing
There are a total of 4.70 billion social media users around the globe and a normal user stays hooked up on social media for more than 2 hours and 30 minutes a day, which makes it a perfect spot to show your product. That is why many brands are using social media as a marketing tool to get to their target audience.
For e-commerce, social media marketing is more important because most youngsters are engaged there for most of their time which makes it a perfect market for your e-commerce website.
Not only for e-commerce but search engine optimization is important for every website. There is a huge competition on the internet and if you want your website to stand out from this competition so you must have the best search engine, optimization experts.
About Coregenic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.