As organic food is important for the body in the same way organic traffic is important for websites.
What is Organic Traffic?
The term organic means something that is obtained naturally, in the same way, organic traffic is meant to those visitors who land on your website naturally without using any paid source. This traffic is not generated from any paid ad but visitors found you by using a search engine like Google or Bing.
In easy words, if someone searches for a product or service you provide and he finds your website on SERP and clicks on your website so that visitor is an organic visitor.
How do you Generate Organic Traffic?
Search Engine Optimization
Without any doubt, the best way to generate organic traffic is by Search Engine Optimization. As we already know, when a visitor comes to your site through any search engine like Google or Bing, he is known as an organic visitor, but to get visitors from search engines your website needs to have better visibility on them.
Search engine optimization is a process of improving the visibility of a website on search engines, therefore we can say that search engine optimization is very important for generating organic traffic for a website. There are hundreds of optimization techniques that can help your website to rank better on search engines like :
keyword research is the process of searching popular terms that people type into search engines, and using them in your content for better visibility on the search engine result page.
On-page optimization refers to all the direct measures that can be taken to improve a website’s position to improve search engine ranking.
Backlinks are also known as external links, these links are on a website but refer to another website. Their backlinks are very important because search engines like Google and Bing see them as an indicator of quality content and thus they support such websites.
Website Loading Speed
You know research conducted by Google says that if your website takes more than 3 secs to load so people will switch to another website, so we can say that to do better on SERP your website needs to be quick.
According to the latest update in Google policy, if you want your website to do good on search engine pages so it has to be mobile-friendly, which means it must look good when someone opens it on a mobile device. Google did it because most people use their mobile phones to access the internet.
Blogging is another amazing way of search engine optimization to get organic traffic. A blog website is the type of website where the content is presented in reverse chronological order means new content appears first. This type of website is run by an individual or a group of individuals who present information in a conversation style. The original idea behind blogging was to share personal lives online but with time it evolved from personal to professional goals.
A blog website can be very beneficial because it can manage your online identity, it can help you to rank better on search engines, it can help you to build your domain authority plus it is an amazing way to share new information. A blog is written in conversion style thus it is two-way communication. So if you think you have excellent thoughts and writing skills so Blog website is amazing for you. Blogs are an important search engine optimization technique.
What do you think? Why would a visitor like to come to your website again and again? Yes, it is because of quality content. With quality content, you can generate high CTR (click-through rate) and Google considers high CTR as an important factor to rank your website on SERP.
Not only this but with the quality content, you will be able to generate more backlinks and for search engines backlinks are the indication of credibility and trust thus they tend to support such websites, and last but most important quality content helps to serve a great user experience and if a visitor is getting good experience while using your content so there are high chances that he will visit your website again.
Social Media Platforms
After creating quality content, the most important task is to take people to your website and get people’s attention. What could be better than the platform where 57% of the world’s population stays hooked up for more than two hours and thirty minutes every day? Yes, I am talking about Social Media.
Without any doubt, social media has become the biggest promotional tool of modern times. Every individual as well as every company is using social media to increase its reach among youth. So if you can identify your target audience and serve your content in front of them on a selected social media platform, it can create an immense amount of organic traffic to your website.
Participation in the discussion, using relevant hashtags, engaging visitors with questions and answers, and using forms are some of the ways to attract people to your website.
Some of you must be thinking about why SEO Audit is important for generating organic traffic. So the answer is simple if you want visitors to come to your website or to stay there for a long period. So you have to know about the strengths and weaknesses of your website and for getting an in-depth knowledge of your website, what can be better than SEO Audit?
With an SEO audit, you will be able to analyze the movement on your website like how many people visited your website, how much time they spent on your website, why they left and where they went after. After knowing all this information you can identify the strengths and weaknesses of your website and then you can work on improving your weakness to provide a better user experience.
Use internal link
After developing a decent back catalog of content, you should link your previous content to your new blogs, guiding visitors to more relevant content. For example, you wrote a recent blog about the importance of search engine optimization for websites now while writing the content you felt that people must know about SEO Audit so here you can paste the link of your previous Blog on SEO Audit. This is a good way to keep people engaged on your website.
Generating organic traffic is very important for a website to perform better on the Search engine result page. Organic traffic is that traffic that comes to your website without using any paid activity. Thus you must follow the above tactics to generate organic traffic to your website.
About Coregenic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.