Latest Trends For Android App Development

There are 5.07 billion mobile users around the world and among them, 3 billion people use the Android system.

What is Android App Development?

From the above statistics, we can see that Android phones are much more popular than other operating systems. In such conditions, there is no doubt that Android app development is very important for any organization.

App development is an important aspect of the growth of a business, a good mobile application can help your brand to boost by increasing customer engagement. It provides a better user experience to the visitor thus more and more companies are now investing in mobile application development.

Now to achieve huge user attention it is also important to follow all the latest trends while developing a mobile application.

Today in this blog we are going to discuss all the latest trends that you must follow while developing a mobile application for Android phones.

Latest trends to follow while mobile application development

In this world of high competition, it is necessary to be up to the mark to outstand your competitors.

Instant Apps

When we go to purchase clothes from a market they provide us a trial room where we can go and check whether the clothes suit us or not. It is the same case with Google instant apps. It allows users to access a part of the application without the need to install it first, instant apps are as simple as a website and are operated directly from the cloud.
There are various features of instant apps that makes them quite popular like :

• First of all you don’t need to install an application, you can check it and then can download it if you like it.
• It loads quickly and doesn’t require any kind of signup.
• It doesn’t take any extra space on your device.
• Available for free.

Artificial Intelligence

we all like to say Hi to Google at least once a day. This is one of the most used AI and ML. But this is not the only one, people are using many types of AI and ML on their phones every day and they are becoming more and more popular. Some of the most common examples of AI-based Android app development are chatbots, voice translators, and smart prediction.
This combination of AI and ML can bring many changes to the future of Android development. AI and ML are not something new to technology. For example, have you ever thought about How Netflix gets to know about our preferences? It is because of AI.
AI can improve the user experience thus it is one of the most popular trends in Android app development and you must add this while developing Android applications for your firm.
There are various benefits of AI like

• Improves the user experience
• Provides more personalized and relevant content
• Improves the efficiency of application

Chatbots

How many of you like to chat with the bot in an application for solving any problem? Many rights because they are more efficient in responding.
Chatbots are computer programs that mimic human conversation. According to the latest research, 58% of businesses are using chatbots With the introduction of AI-powered chatbots, it becomes quite easy for users to get answers to their every question. The Ai-powered chatbot is a smarter version of a regular chatbot that uses the technology of Natural language processing and Machine learning to understand the situation and respond like humans.
Chatbots also have some other amazing features like:

• 24×7 support system
• Problem-solving skills
• Understanding human language
• Quick response

5G Network

Do you know which is the next generation of internet networking? It is 5G. If we compare 5G with 4G networks, so we can find that 5G technology provides exponential speed and performance which is unmatchable. With the amazing speed of 100 GBPS, 5G technology epitomizes data transmission to build a high-performance and feature-rich app to improve your business performance.

There are many benefits of a 5G network like

• Higher speed
• Increased Capacity
• Improved performance
• Better reliability

Development for wearable devices

I guess we all like to have smart wearables like smartwatches, smart bands ect, and this wearable technology has been around for a while, according to research there will be more than 1 billion connected wearable devices by 2022 and I think we all like to see notifications or change the music on our smartwatch.

In simple language creating apps that offer better digital experiences to users on their wearables and smartwatches is becoming the need of the hour. So while developing an application keep that point in your mind.

Conclusion

These are some of the latest app development trends that you must use while developing an application for your firm. If you want more people to connect with you.

About Coregenic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.

How to Generate Leads For Your Business

To generate better revenue you have to generate new leads.

What is Lead generation?

Before going deep into the topic and know about the tactics to generate leads for your business let us know what is lead generation and why it is important.

Every company starts with the vision to grow every day and become a leading industry at the global level, but what does a company need to make everyday progress? Yes, it is potential clients and lead generation is a process of converting your target audience that has shown interest in your product or service into potential consumers.

By applying a good lead generation strategy a marketing team can easily supply the report of a lot of interested people to the sales team which can keep your business growing continuously.

Why Lead Generation is important?

Now after knowing what lead generation is, let us get to the next question: why lead generation is important?

In simple and direct words lead generation is important for a company to generate potential customers besides it there are also other aspects like

Brand Awareness

For lead generation, one needs to advertise his product and service on various platforms which eventually increases brand awareness

Quality costumes

Unlike other advertising methods, the Lead generation strategy focus only on those people who are looking for your product and services thus it helps to get quality customers.

Saves time

By lead generation strategies you get to know about the people looking for your service thus, it saves a lot of time because here you need to talk to only interested people.

How to generate leads for your business

After knowing what is lead generation and why is it important, the next question comes on how to generate leads for your business. So now I am going to share some steps or ways that will help you to generate more and more leads:

Advertisement

Without any doubt, advertisement is the true companion of marketing, as long as there is business there is an advertisement to get leads for it. From pamphlets to like and share, the ways of advertisement changed over time but their motive remains the same that is generating more leads to generate more customers.

So it is right to say that advertising is the oldest and most effective way of generating new leads.

Direct Engagement

One of the most impactful lead generation strategies is to engage directly with your customers. There are various ways like emails, phone calls, text messages, etc, by which you can engage your lead directly. With this strategy, you can know about their queries easily and can tell them about your product and services effectively.

Direct engagement is the best way to earn consumers’ trust and build a healthy relationship.

Search Engine Optimization

We all know the importance of search engine optimization in digital marketing, it is that process that can take your website to the top of search engines like google and bing and by appearing on the top of your client search you can easily generate a generous amount of lead.

For getting a better SEO, you don’t need to spend a lot of money or hours searching but doing simple keyword research to determine the phrases your target audience will search to get the product or service you provide is enough.

After identifying the right keywords it will become easy for you to rank on Google, you can also take services from expert SEO providers.

Social Media Marketing

Social media is the biggest tool for generating leads, most people are scrolling social media for most of the day, thus your advertisement reflecting on social media can create a huge impact on your lead generation.

Various social media platforms provide special features for lead generation like Facebook ads, linked-in ads, Instagram promotions, etc, by using these features one can promote their brand effectively on social media.

Do you know the audience of which platform has double buying power as other web audiences? It is Linkedin. Linkedin is a business-centric social networking website which makes it the best as well as the most effective platform for generating leads, especially for B2-B businesses.

On linked in you can make connections with relevant industry leaders which can open new ways to generate business opportunities, besides it connecting with the members of your target audience, engaging them in creative posts or directly messaging them about your product and service are some other ways to generate leads of Linkedin

Referral from customers

Referrals from satisfied customers are one of the oldest and most effective ways of lead generation strategy. Even research says that before buying any product people like to read at least ten positive reviews about it.

Happy customers are happy to give referrals, so ask you’re happy customers to give happy referrals about your product and services, this activity can make a huge impact on your lead generation strategies.

Google ads

The best lead generation platform is google because it is the place that gets 63,000 visitors every second and with the introduction of Google ads, it is working more effectively.

Google ads provide you with the option of highlighting your advertisement to other sites like youtube which can deliver high-quality traffic to your site, which will help generate more and more leads.

Conclusion

Lead generation to get new potential clients is very important for any developed or developing business. It is new leads that give regular and progressive growth to a business and I have given all the necessary tactics you need to generate new leads using online methods.

About Coregenic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.

How To Generate Organic Traffic To Your Website

As organic food is important for the body in the same way organic traffic is important for websites.

What is Organic Traffic?

The term organic means something that is obtained naturally, in the same way, organic traffic is meant to those visitors who land on your website naturally without using any paid source. This traffic is not generated from any paid ad but visitors found you by using a search engine like Google or Bing.

In easy words, if someone searches for a product or service you provide and he finds your website on SERP and clicks on your website so that visitor is an organic visitor.

How do you Generate Organic Traffic?

Search Engine Optimization

Without any doubt, the best way to generate organic traffic is by Search Engine Optimization. As we already know, when a visitor comes to your site through any search engine like Google or Bing, he is known as an organic visitor, but to get visitors from search engines your website needs to have better visibility on them.

Search engine optimization is a process of improving the visibility of a website on search engines, therefore we can say that search engine optimization is very important for generating organic traffic for a website. There are hundreds of optimization techniques that can help your website to rank better on search engines like :

Keyword Research

keyword research is the process of searching popular terms that people type into search engines, and using them in your content for better visibility on the search engine result page.

On-page optimization

On-page optimization refers to all the direct measures that can be taken to improve a website’s position to improve search engine ranking.

Backlinks

Backlinks are also known as external links, these links are on a website but refer to another website. Their backlinks are very important because search engines like Google and Bing see them as an indicator of quality content and thus they support such websites.

Website Loading Speed

You know research conducted by Google says that if your website takes more than 3 secs to load so people will switch to another website, so we can say that to do better on SERP your website needs to be quick.

Mobile-friendliness

According to the latest update in Google policy, if you want your website to do good on search engine pages so it has to be mobile-friendly, which means it must look good when someone opens it on a mobile device. Google did it because most people use their mobile phones to access the internet.

Blogging

Blogging is another amazing way of search engine optimization to get organic traffic. A blog website is the type of website where the content is presented in reverse chronological order means new content appears first. This type of website is run by an individual or a group of individuals who present information in a conversation style. The original idea behind blogging was to share personal lives online but with time it evolved from personal to professional goals.

A blog website can be very beneficial because it can manage your online identity, it can help you to rank better on search engines, it can help you to build your domain authority plus it is an amazing way to share new information. A blog is written in conversion style thus it is two-way communication. So if you think you have excellent thoughts and writing skills so Blog website is amazing for you. Blogs are an important search engine optimization technique.

Quality Content

What do you think? Why would a visitor like to come to your website again and again? Yes, it is because of quality content. With quality content, you can generate high CTR (click-through rate) and Google considers high CTR as an important factor to rank your website on SERP.

Not only this but with the quality content, you will be able to generate more backlinks and for search engines backlinks are the indication of credibility and trust thus they tend to support such websites, and last but most important quality content helps to serve a great user experience and if a visitor is getting good experience while using your content so there are high chances that he will visit your website again.

Social Media Platforms

After creating quality content, the most important task is to take people to your website and get people’s attention. What could be better than the platform where 57% of the world’s population stays hooked up for more than two hours and thirty minutes every day? Yes, I am talking about Social Media.

Without any doubt, social media has become the biggest promotional tool of modern times. Every individual as well as every company is using social media to increase its reach among youth. So if you can identify your target audience and serve your content in front of them on a selected social media platform, it can create an immense amount of organic traffic to your website.

Participation in the discussion, using relevant hashtags, engaging visitors with questions and answers, and using forms are some of the ways to attract people to your website.

SEO Audit

Some of you must be thinking about why SEO Audit is important for generating organic traffic. So the answer is simple if you want visitors to come to your website or to stay there for a long period. So you have to know about the strengths and weaknesses of your website and for getting an in-depth knowledge of your website, what can be better than SEO Audit?

With an SEO audit, you will be able to analyze the movement on your website like how many people visited your website, how much time they spent on your website, why they left and where they went after. After knowing all this information you can identify the strengths and weaknesses of your website and then you can work on improving your weakness to provide a better user experience.

Use internal link

After developing a decent back catalog of content, you should link your previous content to your new blogs, guiding visitors to more relevant content. For example, you wrote a recent blog about the importance of search engine optimization for websites now while writing the content you felt that people must know about SEO Audit so here you can paste the link of your previous Blog on SEO Audit. This is a good way to keep people engaged on your website.

Conclusion

Generating organic traffic is very important for a website to perform better on the Search engine result page. Organic traffic is that traffic that comes to your website without using any paid activity. Thus you must follow the above tactics to generate organic traffic to your website.

About Coregenic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.

What Are Backlinks? How To Generate Them

Backlinks are like a person whom you trust because it is referred by someone whom you trust blindly.

What are Backlinks and Why are they Important

Let’s assume that you are a new company that deals in electric cars but as a new company, it is difficult for you to make people trust your brand. One day in an Interview the founder of a big car brand which is trusted by a lot of people referred to your brand as a budding eclectic car company. It would be a jackpot for your brand recognition, wouldn’t it? This is the same work a backlink does.

So now before digging into the roots of backlinks and their importance, let us know what backlinks are exactly.

What are Backlinks

Backlinks are also known as inbound links or external links, these are the links that are on one website, but refer to another website. These backlinks are very important for search engine optimization of a website because search engines like google and bing see backlinks as indicators of quality content thus they support this kind of website.

Importance of Backlinks

Now let us see some of the Importance of Backlinks

Google Ranking Factor

Backlinks are one of the major factors for better search engine optimization, if a website is using your content as a backlink it means that you have quality content, search engines like Google and bing also sees backlink as an indicator of quality content thus they support such websites by pushing them on the top of search engine result page.

Built Trust

Let’s assume that someone is reading about Digital marketing from a trusted website, now while he was reading the article he found the link to your website or your content to get in-depth information about social media marketing. So that person will automatically trust your website because he got your link from a trusted website. In the real world, It is like you will trust a person referred by a person you already know or trust.

Improves Organic Ranking

The whole race of search engine optimization is to get organic traffic on a website. Organic traffic is the visitors that come to your website by search engine optimization without any paid activity, now backlinks are one of the biggest sources to generate organic traffic but for that purpose, you have to make a trustworthy website with original and quality content on which the owner of another website can trust.

Types of Backlinks

Natural Backlink

As the name defines itself that natural links are those links that are generated without any action taken by the owner of the website. For example, website information about a mobile phone will give the backlink of the company’s profile, so that if someone wants to buy it so he can go there directly. These kinds of links are known as natural backlinks

Manual Backlink

These backlinks are generated through some link-earning activities by the owner of the website. For example, if you are a well-known mobile review website so an eCommerce company can contact you to put their mobile purchasing link on your website. These kinds of links are known as Manual backlinks.

Self-Created Links

The name clearly says that these links are created by the owner of the website himself. For example, you can find links on the blog comments of various websites.

Are all links valuable?

After reading all this information you must be thinking about generating more and more backlinks for your site but before doing so you have to remember that every backlink is not created equal. Directory links, social media links, news website links, and links from low-quality blogging platforms are not appreciated by Google and this can also damage your website, so for better search engine optimization and to save your time you must make quality links that Google appreciates.

Domain Authority

If you have a question, who would you trust: a professor from a well-known university or a guy from nowhere? A professor because that person is reliable, this is the same case with google.

Your link will be valued more if it is on a website with more Domain authority. Domain authority is a search engine ranking score developed by Moz that predicts where your website should rank in search engines.

Relevant Link

Google checks whether the site showing the link is related to your website or not. For example, if you are an e-learning website so your link should be attached to education websites, not to a website dealing in sport wears. So if you want a valuable backlink so it must be linked to a relevant website.

Link Location

The location of the link also matters because if your link is posted on the top of the article so people will be more focused on it but if it is placed at the bottom or in the comment section so there are fewer chances of people seeing it.

Conclusion

There is no doubt that backlinks are very important for better search engine optimization, but it is also necessary to use them wisely otherwise they can put a very negative impact on your website results. In this blog, we have discussed everything about backlinks and how to use them for better search engine optimization.

About Coregenic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.

Ways To Grow Local Business By Digital Marketing

Digital Marketing For Local Business

I always thought of the time when marketing used to be a very difficult task, I remember coming out of school and seeing people distributing pamphlets for reaching potential clients, I remember as a kid my only fashion hub was the shop in my ally and even for that local shop the only target audience was the people of the locality. But now within twenty years, the shop has converted into a big showroom offering free delivery services to distant clients and all this happened because of Digital Marketing. Ride on Digital marketing to take your local business to the international market.

What is Digital Marketing

From the day people started doing business or trade, marketing has always been an inseparable part of it. Traditional marketing strategies include tactics like distributing pamphlets, placing big banners, etc, which can advertise your product locally, with the coming of electronic means of mass communication like radio, television, etc people slowly shifted towards digital and radio ads because they were more effective and can advertise your products nationally.

But now with the advent of the Internet and 4.66 billion people using it, Digital marketing comes to be the most effective marketing strategy in history which can advertise you or your firm globally.

Digital marketing is also known as online marketing, this includes various strategies that help you to promote your business on digital platforms like Google, social media platforms, etc. to get potential customers.

In recent years digital marketing comes to be the most successful tool for marketing, it has helped a lot of local businesses to become big brands, and if you own a local business and want to use digital marketing as a tool to gain global brand recognition. So today in this blog I am going to share some ways by which you can use digital marketing to grow your business.

Growing Business With Digital Marketing

Every firm wants to grow its business by using digital marketing as a promotional tool, so some ways of it are:

Creating a Website

Creating a website is the first and most important step in your Digital marketing journey. There is no doubt that a website is the digital face of a company where people will look for your products and services, a good website can work as a tool to build trust between you and your customers and people are likely to trust a well-maintained website. Now before creating a website you have to make sure what kind of website you want to make, Static or Dynamic. Your choice of the website must be based on your budget, industry size, and resources. If want to know deeply about the difference between Static and Dynamic websites so follow the link.

SEO

The report says that currently there are 1.7 billion websites in the world and every day and 5,47,200 are created every day on the internet. Now in such heavy competition how can you promote your website to be on the first page of search results? Yes, it is by Search engine optimization. By this, you can promote your local business globally.

Content Marketing

After creating a website and then taking it to the top the next most important way for better digital marketing is by uploading quality content on it because people will visit your website for information about your products and services. Blogging comes to be one of the most effective ways of engaging people on your website. With blogs, you can share information about your firm and you can also share your thoughts and ideas on various events.

Social Media Establishment

The most effective way to establish a Digital presence is via social media platforms. You know what according to research 4.62 billion people are using social media and an average person spends more than two hours and thirty minutes scrolling media. With such a huge reach social media has become one of the biggest markets for local businesses. I know it sounds weird but one meme on Facebook, one creative reel on Instagram, and a good post on Twitter can make a great impact on your business. If you want to gain in-depth knowledge about social media reputation so follow the link.

Google Business Profile

One of the purposes of Google’s business is to connect a consumer with both an international brand to a local business as well. By creating a profile on google business you can manage how your local business shows up across google products like maps and searches. If you run a business that serves the customers of a particular locality so your google profile can be quite helpful to find you.

Google Ads

For local businesses one of the major concerns is budget, thus they can not be spent very much on advertising, in such condition google ads provide an amazing platform for budding local businesses because google ads work on the concept of PPC means per pay click, in this model of advertisement you need to pay only when someone clicks on your advertisement. This is a very cost-effective way of advertising.

Highlighting Your Social Comment

Research says that before purchasing a product or service people like to read at least 10 positive reviews about it, so for establishing a good reputation with consumers it is necessary to highlight the positive comment from previous consumers, positive reviews act like a trust builder for consumers.

Conclusion

There is no doubt that Digital marketing is the backbone of modern business, by this many businesses are getting potential clients. If you own a local business and want to convert it into an international brand taking the above steps can prove very beneficial for you.

About Coregeneic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile.

How Google Update In Policy Can Help You To Grow

What Are Google’s Updated Policies?

There is no doubt the fact that Google is the biggest search engine of recent times and the reason behind it is that, Google always cares about its viewer thus when you search for any information on Google so it shows you only the best pages first.“If you want to grow with google so update yourself with google”

For that purpose, Google keeps on changing its algorithm regularly. Google algorithms is a very complex system that is used to retrieve data from its search index and instantly delivers the best possible results for a query.

Now if you have a business website that you use or you want to use for generating leads so you have to be aware of the recent update of Google in its algorithms policy. This recent update is impactful for websites, especially for the B2B (business to business) segment. If you ignore them, So they can put a negative impact on your business website and can cause a heavy downfall in your brand visibility on Google, but if you follow them, they can provide you with immense benefits. Now the question is what does this update focus on? This update simply focuses on your page experience.

Now you must be wondering what is page experience? So First of all, let us about page experience.

Page Experience

As the name simply says that when a viewer clicks on your website so the experience he gets is known as Page experience. Now many of you will think that a page that loads quickly can provide a better page experience but this is not true, quick load is one aspect of a better page experience but it is not the only one.

There are several other factors like security, performance, usability, content, etc that are necessary for a better page experience. And in fact page experience is a set of ranking signals which informs google about your page, whether it is serving a better user experience or not.

All these factors like speed, security, performance, etc are evaluated closely by Google, and it decides where your website should stand in the search engine, now let’s know deeply about the component that can improve your page experience:

Core Web Vitals

In easy words, Core Web Vitals is a report that shows how your page is performing based on real-world usage data. The elements of Core Web Vitals include all the page performance elements like loading time, interactive, visual stability, etc.

Mobile-Friendliness

As the name shows that this component checks how good your website is with a mobile version. It will check the time it is taking to load on a mobile phone, clarity of visuals, and overall user experience.

Secure Browsing

Google cares a lot for the security of its users. Here google will measure how much secure browsing you are providing to your viewers. It refers to the assurance of the security of the data that it will not expose to any malware or any other deceptive program.

Intrusive Elements

It deals with the content of the page that should be easily available to the user. Now here comes another question why google is so much focused on its page experience so let us know the answer.

Why Page Experience is Important

Google cares a lot about its viewers, thus google wants to provide a secure and fast user experience to them. Google does not want to disappoint anyone thus there are several factors on google that access various aspects of your website to make sure that your website is providing a good user experience. For that purpose, Google has spent years to develops an algorithm that makes sure that viewers are getting the best result from their searches.

Now only your good content or fast loading speed does not matter but it depends on the overall quality of your website.

After using the page experience algorithm and other benchmarks Google can filter out all those websites which are not giving a good user experience. Thus if you want to keep your website on the top page of Google so you need to follow all the updates by google otherwise you will find your website will not get enough traffic on google.

What if Your Website Does not Serve Better

Now many of you must be thinking that what will happen if a website fails to work according to these updates or what if a website is not providing a good page experience, if this happens so your website can face various problems like :

Losing Visibility

What is the worst thing that can happen to a website, it is losing its visibility on search engines. As we have already told you that factors of page experience work as a signal that informs google about the user experience of your website, if your website fails to work according to these updates, and did not provide a good page experience so you will face a great loss of visibility on google search engine. The report says that only 25% of people go to the second page thus your website must appear on the first page for better lead generation.

Losing Traffic

Do you know what is the meaning of losing visibility on search engines? It means losing your traffic and losing traffic will lead you to lose potential customers. They’re a tough competition on the internet and if you want your website to get higher traffic so it is important for you to follow all the updates otherwise you will lose your visibility.

Conclusion

Google takes care of its visitors thus it is the biggest search engine of all time and if you want Google to help you to grow your website so you must take care of all the policies applied by Google in its recent update, Take care of your visitors and Google will take care of you.

About Coregenic Softwares – Coregenic Softwares is a global-based Digital Marketing and IT solutions provider. We are a team of highly professionals who aim to provide your organization with every help in the Digital marketing and the IT field. We have successfully worked with 1000+ organizations making them smile. 

What Are The Differences Between Static And Dynamic Website

Static and Dynamic Websites

Websites are the new face of companies, before buying your products or services people will look for you on the internet, and therefore a well-maintained website can work as a trust builder among your consumers, thus creating a website for business growth is an essential part of marketing now.“Developing a website means developing an internet face for your company”

Broadly there are two types of websites Static and Dynamic and if you are confused about choosing the type of website, you should develop for your business, So this blog is for you. Today we are going to tell you the differences between static websites and Dynamic websites.

New before we dig deeper into finding the difference between them, let us know what are Static and Dynamic websites?

Static Websites

In easy words, Static websites contain a fixed number of pages, and the format of a webpage means whenever a visitor clicks on a static website so he will see the same information again and again. A static website can be highly designed with multimedia like photos and videos but all these multimedia will remain the same unless someone changes them manually.

Pros of Static Website

• Static websites are easy to develop because here developer did not need to make a very heavy website that can change according to the user’s database or other factors.
• As we know that static sites are easy to develop, thus it is affordable because you don’t need to have very high professionals for creating and developing your website.
• If you have a small business Static website is perfect for you because it is easy to handle and affordable.

Cons of Static Website

• If you want to change anything on your website so you have to do it manually or you have to wait for the developer to do it.
• One of the major cons of a Static website is that it comes with limited functionality.
• If you have a big business website that needs everyday updates so Static website is not an option for you.

Dynamic Websites

In simple words, in a Dynamic website, the content can be changed dynamically. A dynamic website is a webpage that displays different types of content whenever a viewer clicks in. The content of the page changes depending on various factors like viewers’ location, time of day, search pattern and history, etc.

Pros of Dynamic Website

• Dynamic websites are more attractive than Static websites because the user finds something new whenever he/she clicks in.
• For big firms, it is a perfect choice because restructuring a Dynamic website according to present needs is much easier.
• It can update itself according to the user’s database and needs.

Cons of Dynamic Websites

• Dynamic websites perform various functions thus they take more time and resources to build.
• They need good capital to develop. Dynamic websites are not a good choice for small businesses.

Differences Between Static and Dynamic Websites

Now after knowing Static and Dynamic websites let us know what are the major differences between them :

Loading Speed

As we already know that the content on a static website remains the same and whenever a user clicks in so he finds the same information, again and again, it happens because the content of the static webpage is pre-written, and therefore static websites require less server power, plus there is no database or client-server to run through thus the loading speed of a static website is faster. while on the other hand if we talk about the dynamic website so whenever a viewer clicks on a dynamic website so he finds something new every time and the content depends upon his location, search history, etc thus the website has to run through its database and client-server thus dynamic websites take extra time to load.

User Experience

Now if we look from the perspective of user experience so there is no doubt that dynamic websites provide better user experience and it is because of their changing content. When a user clicks on your website so he wants to find something new every time. He wants to get new information, new images, new videos, etc and on a dynamic website, the user gets it while on the static website he gets all the same information again and again thus once after seeing your website or after gaining the needed knowledge he won’t come back.
One of the biggest examples of a dynamic website is Instagram where most people stay hooked most of the time because whenever they open it up, they find something new. Netflix and Hotstar are some other examples of Dynamic websites.

Management

Now if we talk about the management of both the websites, So yes developing a static website is easy, it needs fewer resources to form but it is hard to maintain them because at a static website you need to modify everything by yourself while on the other side it is tough to create a dynamic website because it requires a lot of resources but it is easy to make changes on them. Thus managing a dynamic website to easier than managing a static website.

Security

If we talk about the security of both websites so static websites are more secure than dynamic websites and are because static websites don’t connect with any database or use external extensions and plugins and these are the common entry points for attracting. While a dynamic website working effectively uses databases as well as extensions and plugins thus it can be attacked easily.

Conclusion

Websites are an essential part of influencing customers to your company and if you want to develop a website for your firm and are confused about which one to choose so read the Blog carefully and develop a website according to your budget, firm size, and need.

How To Grow Your Business With A WordPress Website

What is Word Press

If you are looking for software on which you can develop your website by yourself and can manage and modify it, So your best option is WordPress. WordPress is an open-source content management system or CMS. This software helps users to create, manage and modify content on a website without the need for any specialized technical knowledge. Now let’s see why WordPress website development is a better option.“Take the control of your website in your hand with WordPress website development”

Why WordPress

There are many CMS platforms like Drupal, Joomla, Squarespace, Weebly, Wix, and many more but there are many things that make WordPress your best choice:

• WordPress is an Open Source Platform means anyone can use it without spending any money.
• If you are developing a website for the very first time so there are millions of customized themes available on WordPress that will help you to get started with your website.
• This software is easy to use, you don’t need to have heavy knowledge of coding to use it.
• It is SEO friendly which is most important for any website.
• Plugins are very important for developing a website and there are more than 55,000 plugins featured in the word press directory.
• In this world of the internet, there are 1.7 billion websites, among these 455 million websites use Word Press. That means 34% of all websites use WordPress.

How to Use WordPress to Develop your Website

Now we know that WordPress website development is your best option, but here comes a question how can we use WordPress for developing an amazing website, I am going to share 8 reasons that will tell you why WordPress website development is a better option :

Choose a Theme

Now before developing a website, it is important to choose a beautiful theme that will match the products and services you are providing, at WordPress, there are more than 31,000 themes available, you just need to type your industry type on the search bar and start evaluating the theme for your new website. Research says the normal user leaves a website within 10 seconds if he/she doesn’t find it attractive so it is also important to choose an attractive theme that can hold the user for a while.

Upload the Best Content

After the overall look of what will a user wants from your website, it is dynamic content. So you must upload good content and upload it regularly. Try to give something new to your user and try to give it in such as creative way that he wants to visit your website again and again.

Use SEO Plugin

Search Engine Optimization is an important aspect of driving traffic to your website because people will click on your website only if they see you on the front page, but in this highly competitive world, it is tough to be on the first page of the search results. With word press you will find many SEO plugins like HubSpot, All in one SEO, Yoast SEO, MonsterInsight, and many more, so download any plugin and make your website SEO friendly.

Quick Websites

According to Google research, a normal user will leave your website if it takes more than 3 seconds to load. So your website needs to upload quickly. For this situation, you can use plugins like WP smush, Optimus, EWWW image optimizer, etc. on WordPress. These plugins can optimize your site’s image to make sure that your page load time is quick.

Start Blogging

Blogging has become an essential part of website growth because blogs are great for search engine optimization. A quality blog can bring potential customers to your website and can boost your search engine which will bring more searches to your website.

Monitor your Website

Another important aspect to run a good website is monitoring it. With WordPress, it is easy to integrate with a host of tools including google analytics. With Google Analytics, you can track the visitors to your site easily.

Easy to Contact you

Now if you want to win consumers’ trust so always make it easy for them to contact you. With the Facebook, messenger live chat plugin you can make it very easy for your visitors to contact you directly and by this, you can get new leads for your business.

Show Happy Consumers

Before purchasing your product or service people will like to read the comments of those people who are satisfied with your product so it is necessary to show positive feedback to get more consumers. With WordPress website development you get a plugin named proven that is an amazing tool for leveraging social proof to get consumer engagement.

Some reasons show why WordPress website development is a better option for you to develop your website.

Conclusion

Do you know? WordPress powers 14.7% of the world’s top websites. If you are a budding business and want to create a website for your growth that you can maintain and modify by yourself without asking for technical help so WordPress is your best option.

What Are The Benefits Of Using PHP For Web Development

What is PHP

PHP was created as a simple scripting platform known as “personal Home Page” in 1994 by Rasmus Lerdorf, but now PHP stands for Hypertext Preprocessor. It is a server script language that is widely used for web development. A survey by W3Tech says that almost 79% of websites are developed by using PHP which makes it the most popular server script language.“Everything needs a language to communicate, even your web”

Now before knowing what makes PHP so special let us know what is Server script language. Web development is basically based on communication and data exchange and this communication takes place via two parties that are Client and the server. The server is responsible for serving the web page according to client requirements and A client is a party that requests a page from the server and displays it to the user.

Now there are many server languages like python, Ruby, JavaScript, etc now let us know what makes PHP so popular.

Benefits of PHP for Web Development

According to PYPL which is Popularity of Programming Language, PHP is the fifth most popular coding language in the world, W3Tech data says that 78.9% of all websites use PHP as a server-side programming language, which means that 8 out of 10 websites are using PHP for web development. The two most common and popular examples of software written in PHP are Facebook and WordPress.

There are some reasons that make PHP so popular

Open Source

One of the biggest reasons for the popularity of PHP is that it is an open-source web language means it is completely free, one needs to spend nothing to access it. There is no hidden expense in purchasing any licenses or software. So if you are a new web developer and looking for a cost-effective server script language so your answer is PHP.

Wide Selection of Database

A database is important for saving and securing your data, and depending on your budget, work needs, and audience you can select from a variety of Data Base. One can find different types of databases like MySQL, Oracle, DB2, etc, and PHP can connect with any of them. It has built-in modules which can be connected to any database easily.

Easy to use – If you are new in business and looking for a side server language that is easy to understand and use, so your best option is PHP. PHP is considered as one of the easiest web languages. Compared to others PHP does not need manual or intensive studying, it is logical and well organized and a developer with good knowledge can use it easily.

Combinability with HTML

PHP is the language that can be properly embedded with HTML programming language and that is why there is an incredible synergy between these two technologies. Thus it becomes easy to create highly dynamic interfaces. Nearly all website templates are written with HTML so it also becomes easy to integrate with a design solution.

Improve Loading Speed

Now one of the most important factors of a good website is that it should take less time to load, according to google 53% of people leave a website because it takes more than three seconds to load thus quick loading is necessary. PHP uses its own memory so by using it you can make your website load faster as compared to many other technologies.

Dynamic and Flexible

For an ongoing project or for a completed project PHP is most Dynamic and Flexible. First of all, PHP is a cross-platform language means developers can code with any primary operating system like a window, Linux, macOS, etc. besides whether you are building a small website or a large website PHP is flexible for both, Such flexibility is one of the biggest reason for the popularity of PHP.

Tones of Plugins

As we already know that PHP is an open-source platform but it is not the only reason that makes it popular. PHP comes with over 30,000 plugins and themes. There is a whole host of functionality to explore. Not only this but because of being an open-source platform, developers can contribute their plugins and themes as well. That is why as an open-source software PHP is improving.

Secure Language

One of the most important things that we look at before developing a webpage is security because security is a must. PHP comes with security layers that can protect it from viruses and threats, besides its PHP framework’s built-in features protects the web from outside attacks, it is one of the most secure ways of developing a website.

Fast on Server

One of the biggest benefits of PHP is that it uses its own memory, so the workload of the server, as well as the loading time, gets reduced by itself. PHP is considered one of the fastest programming languages, it loads the website easily and fast.

Community Support

Because of all the above features, PHP has become one of the most popular software used by many, thus if you are a new developer and developing a website for a new business so PHP is your best option because here can get a lot of support from the community.

Conclusion

PHP has been a popular server script language for more than two decades now and it is because of the many factors we have discussed. If you want a perfect language to develop your webpage so PHP is your answer.

Reasons Why Invest In Mobile App Development

Why Develop a Mobile App

I want to start this blog with a question. As a user what do you prefer using a product’s website or a product’s mobile application? Most of us prefer using a company’s application because it is easy to use and gives a better experience. Even research says that 85% of smartphone users prefer mobile applications over websites.” To develop your business it is necessary to develop a mobile app”

If you are a developing business or an established firm that wants to expand your reach so it is the right time to invest in mobile app development because research says that in today’s world, nearly 6.648 billion people are using smartphones which is 83.72% of the whole world population and it is considered that by 2025 these numbers will increase to 7.33 billion, which will be nearly 92% of the total world population and as I have already told you that 85% of smartphone users prefer using mobile applications over websites.

There are various reasons for the popularity of mobile apps as it provides a better user experience, better customer care services, excellent accessibility, etc, thus in the 22nd century, any organization needs to invest in mobile app development.

Now I am going to share some in-depth knowledge about why you should invest in mobile app development for your business.

Brand Boosting Tool

Mobile app development can work as a brand-boosting tool for your organization and it will provide exposure to your product and services in many ways. It also establishes brand recognition. If you observe so you will find that all the big brands like Instagram, Amazon, and Facebook have their application and it is because mobile apps build trust among people.

Increase Customer Engagement

Tell me one thing, How many of you use Instagram, mantra, amazon, or Facebook on the website? I guess no one is right because mobile applications are easy to use and not only you but research says that more than 85% of people prefer using mobile applications over websites because of a better experience. Thus if you want customer engagement so you must invest in Mobile app development.

Better Services

With a mobile application, you can provide better services to your consumers, for examples if we talk about Netflix so there are various services better services options that you can find on a mobile application only, like, first of all, you don’t need to login to your account again and again because applications save your login information, second and biggest one Netflix mobile application gives you the option to download stuff and watch it whenever you want. Thus mobile apps can prove better services to consumers so if you are thinking to invest in Mobile app development so stop thinking and start doing.

Better User Experience

If you want your customer to remain loyal to you so you need to provide the best user experience, on the one side where websites can be slow and can cause various problems because of the internet and other aspects, mobile applications are easy to use and provide other factors like download service, better personalization, easy sending messages, etc to the customer. All these factors provide a better user experience. Thus most people like to use mobile applications over a website.

Direct Marketing Channel

Now unlike the web, a mobile application can provide a direct marketing channel. For example, let’s assume that you are an organization that deals in fashion so now if someone wants to buy a shirt from you and he searches for you on the web so google will show him every option and every organization that is dealing in fashion but your mobile application will take the customer directly to you. Thus mobile applications provide a direct marketing channel.

Customer Behavior

For the development of any business, it is necessary to get to know about your customers, about their likes and dislikes, their purchasing habits, and everything, so that you can advertise him right thing at the right time. With your mobile application, you can get a better insight into your costumer’s behavior that will help you to create a better marketing strategy. Thus investing in mobile app development is important.

Better Customer Service

Providing your customers with the best service is the traditional but most effective way to earn their loyalty and trust and via the mobile application, you can provide them with the best customer service. You can respond fast to the issues he faced, a mobile application can address their challenge by providing them with better customer service and support approach. But you also need to answer their problem quickly because an unattended request can cause your company’s reputation a serious issue.

Increase Your Accessibility

A study conducted by App Annie shows that a regular user spends nearly five hours of a day using a smartphone. People use phones everywhere which makes mobile apps perfect to increase your product’s accessibility. Plus most people prefer using mobile apps over websites because mobile apps are easy to use and allow users to access information, products, and services easily. Because of such accessibility, mobile apps are proving to be users’ first choice.

We have discussed all the important aspects of having a mobile app. Now if you want all these positive factors to enhance your brand awareness among people so it is right to invest in mobile app development.

Conclusion

Mobile app development is one of the best marketing tools for big brands as well as developing businesses because it provides a better consumer experience and better services thus it is best to invest in mobile app development for developing your business.